We understand at Apptrove that minor product enhancements usually create a significant difference in everyday workflows. We are excited to deliver two updates with the aim of simplifying the movement of working together between advertisers and partners, but also demonstrating further investment in the security of our platform: Unilink visibility for partners and Single Sign-On (SSO).
As a combination, these features solve two common issues, which are managing campaign links and managing multiple log-ins. The outcome is an easier and more secure user experience.
Unilink Visibility for Partners: Goodbye Manual Link Sharing
When it comes down to it, campaign execution for advertisers and partners is often reduced to something as deceptively simple as links. In the past, advertisers had to authorize and manually send tracking links to their partners for every campaign, across formats, often for multiple campaigns. This was, however time time-consuming, and left potential for error.
With Unilink visibility for partners, we’ve streamlined this step entirely.
- Partners can now view their custom UniLinks directly in their own panel.
- Each partner only sees the links tied to their affiliate media source, so everything stays clear and organized.
- Advertisers remain in full control, partners can view but not edit any configurations.
This feature means advertisers no longer have to manage endless link-sharing threads, and partners always have immediate access to the right assets. It’s a small but powerful change that reduces friction on both sides.
Single Sign-On (SSO): Security Without the Extra Steps
If Unilink visibility is about simplifying collaboration, Single Sign-On (SSO) is about strengthening trust and access.
SSO allows users to log in once and securely access multiple Apptrove systems without juggling multiple passwords. By integrating with trusted identity providers like Google Workspace, Apple ID, GitHub, and Aliyun IDaaS, Apptrove ensures a seamless experience while meeting strict compliance requirements (GDPR, ISO 27001, SOC 2).
This is important because:
- Less IT overhead: No more endless password resets.
- Safer authentication: Reduces risks like phishing and password reuse.
- Compliance-ready: Built to meet the toughest global standards.
- User-first experience: Clients and employees alike get a unified login flow.
We’ve also integrated Multi-Factor Authentication (MFA) to further secure logins. Depending on client preferences, MFA can be handled by external identity providers or enforced within Apptrove through email OTP, SMS OTP, or authenticator apps.
In practice, this means fewer barriers for users but stronger security for the business.
Efficiency, Trust, and Control: The Bigger Picture
At first glance, Unilink visibility and SSO may seem like separate improvements, but together, they represent a step forward in how partners and advertisers use Apptrove.
- Efficiency: Partners now get direct access to Unilinks without back-and-forth emails.
- Security: SSO ensures those accessing the system are verified and protected.
- Trust: Advertisers know their configurations are safe, while users know their credentials are secure.
This dual focus on simplicity and safety is central to how we’re shaping the platform.
Looking Ahead: What’s Next for Apptrove Users
We view these updates as the beginning of an increasingly connected and resilient marketing ecosystem. While Unilink visibility is just the first step towards streamlining partner collaboration, SSO has paved the way for deeper integrations and enhanced security policies.
At Apptrove, every new release is about removing roadblocks. Whether that means less hassle for you in managing campaign links or less friction from the multiple logins you often have to use with your partners. With Unilink visibility and SSO, we’re bringing advertisers and partners closer to what matters most, driving growth with confidence.