Reaching users at the right moment can change everything. Sometimes, all it takes is the perfect nudge right after a conversation or during an active search to turn curiosity into action.
That’s why we’re excited to introduce our latest partner integration with Truecaller, unlocking two high-intent touchpoints that help marketers not only reach users in meaningful moments but also bring them straight into the app experience with context preserved.
With Apptrove’s deep-linking and routing infrastructure now available across Truecaller inventory, marketers can confidently activate campaigns through After-Call Screens and Search Pop-Up Ads, track performance, and create smoother paths to install, sign-up, or conversion.
Let’s take a closer look.
Why Truecaller?
Truecaller is one of India’s most widely used communication apps, a daily essential for millions who depend on it to identify callers, screen spam, and search businesses. Users come to Truecaller with intent, and that intent makes all the difference.
By meeting users right when they’re already in a decision-ready mindset, brands can run more contextual campaigns and nudge users into highly relevant app pages instantly. Apptrove ensures that journey is measurable, seamless, and conversion-ready.
What’s New With the Integration
- After-Call Screen
When a user ends a call, their attention is still anchored to the conversation. It’s a micro-moment brimming with intent, whether that was a call with a service agent, a business, or a delivery partner.
Truecaller’s After-Call Screen lets brands show tailored messaging right after the call ends. Combined with Apptrove, this becomes a powerful performance channel.
With Apptrove, marketers can:
- Deep-link users to the most relevant app screen
- Reduce routing friction
- Measure post-click events with full attribution
For example, a financial services app can show a post-call prompt encouraging users to check loan offers, and deep-link directly to the application page, and faster journeys mean fewer drop-offs.
- Search Pop-Up Ads
When a user opens Truecaller to look up a number, they’re already in a research mindset.
Search Pop-Up Ads allow brands to tap into that moment with relevant offers or suggestions, and with Apptrove, you can route users directly to the right place inside your app.
Industries like food delivery, travel, consumer services, and mobility can use these placements to show targeted messaging. For instance, a food delivery app could display a pop-up for a searched restaurant, then deep-link straight to the menu in-app.
It is intent, action and measurement, all in one clean flow.
What’s Next
This is just the beginning. As we continue to partner across the ecosystem, Apptrove will keep expanding context-driven, measurable entry points to your app.
With Truecaller and Apptrove, brands can now turn everyday user interactions, like a call or a search, into meaningful conversion journeys that are trackable, relevant, and delightfully seamless. This is intent-based activation, made practical.
Great marketing isn’t about shouting louder, it’s about showing up at the right moment with the right path forward. If you’re experimenting with Truecaller or exploring new channels, we’re here to help you build better journeys.