LinkedIn Ads plays a very specific role in an app’s growth strategy. It helps you reach high-intent users, decision-makers, and professional audiences who are not just browsing, but actively evaluating solutions.
But despite its strategic importance, LinkedIn Ads has often been difficult to measure accurately. Marketers could see clicks and impressions, but understanding whether those clicks actually resulted in app installs was far from straightforward.
That changes with Apptrove’s new LinkedIn Ads integration.
With this release, you can now track LinkedIn Ads installs using Unilink, attribute them accurately, and view performance directly inside the Apptrove dashboard. The result is clearer insights, better decision-making, and greater confidence in how LinkedIn Ads contributes to your growth.
What the LinkedIn Ads Integration Enables
The LinkedIn Ads integration in Apptrove allows you to track and measure campaign performance using Unilink.
By connecting your LinkedIn campaigns through Unilink, Apptrove attributes installs accurately and presents all LinkedIn Ads performance data in one place. This helps you understand how users move from clicking an ad on LinkedIn to installing your app.
With this integration, you can:
- Track installs driven by LinkedIn Ads
- View LinkedIn campaign performance inside Apptrove
- Analyze clicks, impressions, and installs together
- Make more informed optimization decisions
All of this happens without any changes to your existing SDK setup.
How LinkedIn Ads Tracking Works in Apptrove
Apptrove’s LinkedIn Ads integration is built around Unilink.
Once you place your Unilink in the Destination URL of your LinkedIn Ads, Apptrove starts capturing traffic from those campaigns. When a user clicks on your LinkedIn ad and installs your app, that install is attributed back to LinkedIn inside the Apptrove dashboard.
This gives you a clear and reliable view of LinkedIn’s performance alongside your other acquisition channels, without relying on assumptions or manual data reconciliation.
Why Accurate Attribution for LinkedIn Ads Matters
LinkedIn Ads is often used for campaigns where intent matters more than volume. This includes B2B apps, professional tools, and SaaS products where acquisition costs are higher and every install carries more value.
Without accurate attribution, it becomes difficult to answer critical questions:
- Are LinkedIn Ads actually driving installs?
- Which campaigns are performing well and which are not?
- Is the spend justified by real user acquisition?
The LinkedIn Ads integration in Apptrove brings clarity to these questions by tying installs directly back to LinkedIn campaigns.
How to Integrate LinkedIn Ads with Apptrove
Step 1: Create a Unilink
Start by creating a Unilink in your Apptrove dashboard.
Go to Unilink Management, add a new template or create a new UniLink based on your campaign requirements, and save the configuration. This UniLink will be used to track all traffic coming from LinkedIn Ads.
If you need additional guidance, you can refer to the Unilink Management and Experience documentation inside Apptrove.
Step 2: Add the Unilink to Your LinkedIn Ads Campaign
Next, log in to LinkedIn Campaign Manager and create a new campaign or edit an existing one.
In the Destination URL field, paste the Unilink you created in Apptrove. Set the call to action to Download and complete the campaign setup.
Once the campaign is live, LinkedIn will begin sending traffic through the Unilink, allowing Apptrove to track performance.
Step 3: Verify Tracking in Apptrove
After your campaign goes live, you can verify tracking from within Apptrove.
Open the Apptrove dashboard and navigate to your attribution or performance reports. Apply the Partner filter and select LinkedIn. You should now see clicks, impressions, and installs being recorded for your LinkedIn campaigns.
If the data is visible, the integration is active and working as expected.
Summing Up
With LinkedIn Ads now integrated into Apptrove, you gain clearer visibility into one of your most strategic acquisition channels.
You can understand how LinkedIn Ads contributes to installs, compare its performance with other channels, and make more confident optimization decisions based on reliable data.
In an ecosystem where attribution is increasingly complex, having a clear view of performance is a meaningful advantage.