Bridging the Gap: Why Web-to-App Tracking Is the Missing Link in Modern App Growth
The contemporary mobile user experience does not begin and end at one point. Users learn about brands using the web,
Deep research. Practical frameworks. Clear answers to attribution, privacy, fraud, and user journeys—built for app marketers, growth teams, and product owners.
Each white paper is designed to help your team make decisions faster, reduce
measurement confusion, and protect performance in a privacy-first world.
Identify where conversions disappear—and rebuild reporting clarity across channels.
Understand SKAN-era constraints and still make budget calls with conviction.
Spot fraud patterns early and safeguard spend without slowing scale.
We’re publishing a curated set of research-led white papers for app growth and measurement
teams. The library will go live soon—this section is built to scale as new white papers are released.
The contemporary mobile user experience does not begin and end at one point. Users learn about brands using the web,
If your reports don’t match, conversions look missing, or ROI feels unclear—let’s map the gaps and tighten the flow.
