Transparency
in how your data is
retained, managed, and deleted.
We believe privacy starts with transparency. From retention periods and account recovery to deletion requests and compliance obligations, we believe customers should always know what happens to their data.
Privacy Built Into Every Stage of the Data Lifecycle
Most platforms explain how data is collected. Few explain what happens after.
At Apptrove, data governance extends beyond collection and reporting. We maintain a clearly defined framework for data retention, recovery, access, and deletion so customers always understand where their data resides, how long it is retained, and when it is permanently removed.
This approach helps organizations meet privacy obligations while ensuring operational continuity and uninterrupted access to historical performance data.
Three Principles That Guide Our Approach
Transparency
Clear retention periods. Clear deletion timelines. No uncertainty around data ownership.
Control
Customers can request exports, deletion, or integration level disconnections whenever required.
Compliance
Policies are designed to support GDPR and CCPA requirements while maintaining responsible data management practices.
Understanding the Apptrove Data Lifecycle
As long as your Apptrove account remains active, customer data remains available for reporting, attribution, and analysis while the account is active. Stage I
When an account becomes inactive, data is not immediately deleted. Instead, it enters a protected retention period designed to support recovery and business continuity needs. Stage II
During this period, customers may restore their account and retain access to historical information, including: Campaign history | Attribution records | Integration settings App configurations | Tokens and credentials | Historical reporting data Stage III
After 180 days, all associated customer data is permanently deleted according to Apptrove's data deletion policies and compliance requirements. Stage IV
Data Retention Policy
How Long Is Data Retained?
Customer data remains securely stored while an account is active. Once an account expires or is deactivated, data is retained for up to 180 days before permanent deletion.
- Account recovery
- Historical data retrieval
- Operational continuity
- Administrative review processes
What's Included
During Retention?
- Campaign data
- Attribution records
- Historical reports
- App settings
- Integration configurations
- Platform credentials and tokens
Need to Stop Data Collection From a
Specific Source?
Sometimes businesses want to stop data collection from a specific partner while continuing to use
the rest of their attribution infrastructure.
Apptrove supports integration-level disconnection without requiring full account deletion.
Disconnecting an integration stops future data collection from that source. Previously collected data remains available under the standard retention policy unless a separate deletion request is submitted.
Your Privacy Rights
Apptrove supports customer privacy rights under applicable data protection regulations.
Under the General Data Protection Regulation (GDPR), individuals have the right to request deletion of personal data. Valid requests are processed within 30 days
California residents may request deletion of personal information collected through Apptrove. Requests are reviewed and fulfilled in accordance with applicable CCPA requirements.
Request Data Access or Deletion
Customers may request access to, export of, or deletion of data at any time.
Available Request Types
Export specific user or campaign data
Remove selected records or datasets
Disconnect a specific integration
Remove all account-related data
Request Access, Export, or Deletion of Your Data
Submit Your Request
Email: support@apptrove.com
Data Deletion Request – [Your Account Name] You may also contact your Customer Success Manager or Account Manager directly.
What Happens Next?
Within 5 Business Days
Your request is reviewed and acknowledged by our team.
Within 30 Days
Approved deletion requests are completed and confirmed.
Data Retention at a Glance
Active Accounts
Data retained and accessible
Expired Accounts
180-day retention period
Account Recovery
Available during retention window
GDPR Requests
Processed within 30 days
CCPA Requests
Supported and processed
Integration Disconnection
Supported without account deletion
Data Exports
Available upon request
Support Channels
Support Team, CSM, or Account Manager
Questions
About Your Data?
Whether you need assistance with a deletion request, data export,
compliance inquiry, or account recovery, our team is available to help.
Contact Our Privacy & Compliance Team support@apptrove.com
