For Pi42, an increase in the number of installations on its app didn’t always translate to business success. In an industry characterized by fast-paced innovations and regulations, the main issue has become understanding which users would go beyond signing up for the service and completing the KYC process to deposit funds, trade, and create real value.
As the company’s network of affiliates expanded, Pi42 faced another complicated question: which traffic can be considered reliable? The answer was not to focus on the amount of traffic but to get deeper into understanding user behavior, traffic sources, and partners.
Using Apptrove, Pi42 was able to implement attribution, deep links, event tracking, and layered traffic verification into the company’s system. This shift of focus made it possible for Pi42 to go beyond measuring the results of installations and start understanding what happened after the installations.
- Affiliate contribution grew from 0% to 20% of overall volume
- ~6 months spent identifying traffic-quality patterns and building validation layers
- Improved traffic quality, lower CPL, and improved ROI
- Greater visibility across the journey from sign-up to trade
- Stronger focus on identifying quality partners, not just more partners
What changed when Pi42 stopped measuring acquisition at the install? Download the full case study to see how the team built a quality-first growth engine.
