The Mobile Adtech Stories Worth Your Attention
Four Things Worth Your Time:
1. The conversations
Industry questions put to marketers and AdTech professionals, covering attribution, AI, conversion quality, and fraud.
2. The Data
414.96B clicks, 53.46B impressions, 63.4M installs, and 5.13B in-app events, and what they say about mobile.
3. The Fraud Picture
70.5M invalid events intercepted, and a closer look at where mobile ad fraud is showing up now.
4. The Bigger Shifts
How marketers are rethinking measurement, and the trends defining where mobile advertising goes next.
That's only a glimpse. The full edition has the complete mix of perspectives, original data, and stories. Grab your copy and pass it along to your clients too.
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Straight answers from marketers on attribution, AI, conversion quality, and fraud
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Original data insights from billions of real events across mobile and app growth
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The shifts reshaping measurement and what comes next in mobile advertising
A closer look at where fraud is showing up and how much gets caught
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Tangent 02 Is Here
The mobile advertising conversation moves fast. Tangent 02 pulls the voices, the data, and the shifts that matter into one publication, so you can keep up without digging for it. Here's what's inside:
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Read Tangent 02
Get Your Copy
Rreal conversations, real data, billions of events. Tangent 02 is out.
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