70% of Carts Get Abandoned. Now What?

Remarketing Sends Messages:

70% of carts get abandoned. Win them back

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Most people don’t say no. They just say not yet.

 

Not every visitor to your app or store is ready to convert on the first visit. The Baymard Institute puts the average global cart abandonment rate at 70.19%, which means a lot of interested people leave without buying. Retargeting and remarketing both try to bring them back, but they work differently: one reaches people through ads, the other through direct messages. Knowing which one fits which user is where win-back starts.

 

Measure The Real Lift:

Retargeting Runs Ads:

Reaches people who browsed but left, with ads built around what they viewed

 

 

You don’t have to pick one. The strongest plan uses both, based on how people behave, and checks attribution against a baseline so credit goes to the campaigns that earned it. The best approach isn’t the one that reaches the most people; it’s the one that gives them a reason to come back.

 

See The Difference

Read The Breakdown

One reaches people through ads; the other through direct messages.

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