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29-10-2026
Turn Drop-offs into Retargeting Audience
Numbers That Matched
Apptrove numbers matched in-house tracking on the campaigns discussed
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In account-opening and personal-loan campaigns, the install is the easy part.
Adzglobe is a Chennai-based performance advertising company running account-opening and personal-loan campaigns, where an install is only the start. Users often stop at email registration or OTP verification, and knowing where they stopped matters as much as knowing they installed. With Apptrove, the team uses postback data to see which click ID and traffic source sent each user, then retargets the ones who dropped off.
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Set-up Within An Hour
Postback setup took 30 to 60 minutes, with Apptrove support on hand
Drop-Offs, Retargeted
Postback logs show where users stopped and which source sent them
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Adzglobe’s Head of Growth & Partnerships, Anto M., put the experience simply: “There is no complexity. It was saving a lot of time.” When asked to rate Apptrove as an MMP, he gave it a 10/10. Track the campaign, understand the journey, and act on the data.
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Read The Story
See The Workflow
We did it for Adzglobe and they loved it!
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