Forget vague definitions. This A-Z playbook simplifies mobile marketing with actionable insights, real-world examples, and a structured approach to scaling your app.
Built for marketers. Trusted by growth experts. Designed for impact.
A structured breakdown of essential app marketing concepts
for quick understanding.
to highlight its importance.
for practical use.
to enhance marketing strategies.
Smarter Learning. Faster Growth. Zero Guesswork. No more conflicting definitions. No more endless Googling.
This isn’t just your normal glossary- It’s a structured, refined, high-impact knowledge hub designed only for you:
Looking to sharpen their skills.
Optimizing acquisition and retention.
Measuring Campaign Effectiveness.
Making data-driven decisions.
Terms that actually matter in app marketing
How, when, and why each concept works.
Organized into six actionable growth pillars.
To make things easy, we’ve broken down the marketing ecosystem into six core pillars:
Learn how to track user journeys & ad effectiveness. Understand GAID, IDFA, View-Through Attribution, and more.
Detect and prevent click fraud, bot traffic, install hijacking. Protect your ad spend with brand safety strategies.
Decode organic vs. non-organic installs, retention metrics. Use deep linking, ROAS strategies, and engagement techniques.
Leverage event tracking, session duration insights, real-time analytics. Track key performance indicators like CTR, CPI, and VCR.
Understand eCPM, programmatic advertising, in-app purchases. Implement header bidding, ad mediation, and yield optimization.
Use LTV modeling, MMPs, and postback tracking. Build future-proof measurement frameworks.
Whether you’re a Beginner or an Expert- This is for You. This is designed for marketers, UA teams, developers, product managers and growth strategists who want to:
From must-know fundamentals to advanced strategies, this glossary is your key to navigating the evolving world of app marketing with confidence.
Make informed decisions and stay ahead in the competitive app landscape.
