Gamescom 2025 in Cologne, Germany, was absolutely unforgettable! Seriously, the energy was just through the roof. Our whole team at Apptrove loved every single moment.
Gamescom isn’t just another event where you see new video games. It’s the world’s biggest meetup for the gaming, mobile marketing, and advertising technology industries. And when you think about it, with over 357,000 people walking through the doors and more than 1,500 companies from 72 different countries showing their stuff—that kind of electric atmosphere makes perfect sense!
Where Games and Business Shake Hands
You might think Gamescom is all about the newest titles, but it’s become so much more than a showcase. It’s actually the main stage for how companies measure and understand their success. We’re talking about performance marketing, user-getting strategies (called ‘user acquisition’), and figuring out what campaigns actually work.
Brands and publishers are always looking for smarter, more creative ways to get people’s attention and, most importantly, drive a positive return on their investment (ROI). Because of this focus on smart marketing, our presence at Gamescom felt more important than ever.
Why? Well, Apptrove’s whole purpose is to help mobile companies measure their marketing, understand what’s working, and give them the tools to succeed. We help our partners make sure their campaigns are measured, understood, and tweaked for the best results possible. In a crowded gaming market, being able to pinpoint exactly where your users come from is like having a superpower!
The Best Part: Meeting People Face-to-Face
You can do a million video calls, but nothing beats an in-person conversation. That’s what made Gamescom so special.
Representing Apptrove were our CRO (Chief Revenue Officer) Mukul Kaushik and Sales Manager Kornelia Malczyk-Szuba. They spent their time speaking directly with all sorts of people: the big leaders in the industry, our current clients, and tons of new faces who are just starting out.
One of the highlights was an inspiring chat with the Mobihunter team. We talked about how better performance measurement and smarter attribution (knowing which ad deserves the credit) can seriously boost campaigns across the entire gaming world. These kinds of deep, real-world discussions are what truly make an event like this valuable, it’s not just about selling, it’s about sharing knowledge and growing together.
What We Came Home With
For Apptrove, Gamescom 2025 was so much more than just a networking event. It was a clear, exciting reminder of how deeply connected the worlds of gaming and marketing are. They’re a team!
We walked away with a brain full of fresh ideas, new friends made during late-night discussions, and a renewed fire to make our tools even better. Our mission is to help everyone get better ROI and stronger campaign performance, and this event definitely recharged our batteries.
Key Takeaways from Gamescom
- Global Reach: Gamescom has a worldwide audience, bringing record numbers of people and huge diversity across gaming, marketing, and tech.
- Ad-Tech is Essential: Smart marketing is now a core part of the gaming future, from new hardware to AI-driven user engagement.
- Partnerships are Key: Real conversations and genuine partnerships—not just sales pitches—are what truly drive growth in our industry.
Apptrove continues with the primary objective of enabling brands and developers utilize performance marketing at full potential within the gaming landscape. We believe all campaigns should be measured and optimized, so they deliver on their business goals effectively.
Gamescom 2025 proved how far ad-tech and gaming can go together. Thank you to everyone who visited, and for creating such an impactful experience for us. Together we can help bring about more intelligent and connected marketing throughout the gaming universe!
FAQs
What is Gamescom and why is it important?
Gamescom is the world’s largest event for gaming, entertainment, mobile marketing, and ad-tech. It brings together gamers, developers, publishers, marketers, and technology leaders from around the globe. For companies like Apptrove, Gamescom is a key platform to connect with partners, learn industry trends, and showcase solutions that help brands improve campaign performance.
Why did Apptrove participate in Gamescom 2025?
Apptrove joined Gamescom 2025 to connect with global gaming and marketing professionals, discuss performance measurement, and explore how advanced attribution tools can help companies achieve stronger ROI. The event provided the perfect environment for face-to-face conversations, networking, and sharing solutions with industry leaders.
What did Apptrove discuss with gaming companies at Gamescom?
The team held deep conversations about performance marketing, attribution accuracy, user acquisition challenges, ad fraud detection, and how brands can improve ROI using clear and reliable measurement tools. These discussions helped identify key needs within the gaming ecosystem.
What did Apptrove learn from attending Gamescom 2025
Apptrove gained valuable insights into global gaming trends, AI-backed marketing strategies, the rising importance of attribution, and how gaming companies are increasingly depending on data to scale. The event reinforced the need for reliable measurement tools in the fast-growing gaming landscape.
