Gamescom 2025 in Cologne, Germany was absolutely electric, and our team at Apptrove enjoyed every minute of the experience. Gamescom is not just another gaming event either. It is a global event for the gaming, the mobile marketing, and the ad-tech industries. It was the energy that befits an event of more than 357,000 attendees and more than 1,500 exhibitors from 72 countries.
A Place Where Games and Marketing Collide
Gamescom has become so much more than a place where brands showcase their games. It is the center for the measurement of performance marketing, campaigns, and strategies for user acquisition. As brands and publishers are thinking of new, and smarter, ways to catch attention, and drive ROI, the value of our attendance at Gamescom felt more relevant than ever. Apptrove exists to provide mobile measurement, marketing intelligence, and empower partners with the tools they need to succeed in measuring and optimizing campaigns.
Face-to-Face Moments That Matter
Representing Apptrove at Gamescom were our CRO Mukul Kaushik and Sales Manager Kornelia Malczyk-Szuba. The event gave them space to speak directly with industry leaders, clients, and newcomers. One standout—an inspiring conversation with the Mobihunter team, where we explored how performance measurement and attribution could elevate many campaigns across the gaming ecosystem.
Beyond Games: Ad-Tech Takes Center Stage
It wasn’t just new titles that commanded attention.The Opening Night Live showcase gathered incredible viewing numbers, showcasing games that included Borderlands 4, Call of Duty: Black Ops 7, and Hollow Knight: Silksong – reminding the gaming world that storytelling, and hype, are the fuel for marketing moments.
As attendees consumed the content, exhibitor traffic focused on handheld devices, AI applications in LiveOps, and what is rumored to be the next big push from Microsoft, the ROG Xbox Ally.
These developments reaffirm the pressing need for precise campaign attribution, influencer marketing, and ad-tech integration in gaming—a space where real-time insights can define outcomes.
What We Left With
For Apptrove, Gamescom 2025 was more than a networking event—it was a reminder of how closely gaming and marketing are intertwined. We walked away with fresh ideas, new friends, and renewed motivation to refine our tools for better ROI optimization and campaign performance.
Key Takeaways from Gamescom
- Gamescom 2025 is a global magnet—hosting record attendance and unmatched diversity in gaming, marketing, and technology.
- Ad-tech is now a core theme. From Windows gaming interfaces to handheld hardware and AI-driven user engagement, the industry’s future is rooted in smarter marketing.
- Real partnerships drive growth. Convos with peers—not just pitches—make events like this invaluable.
- Apptrove remains committed to helping brands and developers harness the power of performance marketing in gaming, ensuring every campaign is measured, optimized, and impactful.
Gamescom 2025 showed just how far gaming and ad-tech can push the boundaries together. Thank you to everyone who made it memorable. Together, let’s continue powering smarter, more connected marketing across the gaming universe.
