A mobile attribution platform without strong integrations is like a maze without a plausible exit. There may be visibility, but there is no clarity. In marketing, integrations are the connective tissue that help advertisers understand which campaigns are actually driving installs, revenue and long-term engagement.
At Apptrove, integrations are the essence of how customers engage with mobile measurement. Our ecosystem comprises over 400 partners across affiliate networks, DSPs and partners, allowing growth teams to measure performance with confidence, compare channels seamlessly and allocate budgets easily.
Our most recent integration, Glance Digital Experience, helps fortify that ecosystem further and is live in the Apptrove dashboard.
Understanding Glance: A High-Intent Discovery Surface
Glance is a lock-screen platform powered by AI that enables users to receive tailored content directly to their devices once they pick it up. Glance eliminates the need to search or scroll, allowing for a noteworthy frictionless opportunity to discover before unlocking their device. This format uniquely positions Glance as one of the more distinct media surfaces available today to marketers.
When in lock-screen mode, the advertising environment feels unobtrusive. Brands can tell a full-screen, immersive story, without obstructing the user’s flow. For this reason, Glance campaigns deliver strong reach, visibility and early interaction. Brands in gaming, fintech, media, lifestyle and commerce already use Glance for awareness and downstream conversion.
With the Apptrove- Glance integration, performance measurement of these lock-screen placements is simplified, clarified and operationally seamless.
What the Apptrove + Glance Integration Enables
The integration enables efficient data exchange between Glance Digital Experience and the Apptrove mobile measurement platform. Advertisers running campaigns on Glance can now view attribution data directly in the Apptrove dashboard, which simplifies performance analysis and campaign reporting.
Benefits of this integration are:
- The measurement of Glance campaigns is unified within Apptrove
- Attribution of installs and events with clarity
- Performance visibility at the top, mid, and bottom of funnel milestones
- Audience-level behavioral data
- Simplified process of campaign optimization, laser focused on measurable outcomes
With the data from lock-screen campaigns consolidated into one analytics layer, teams now have a broader understanding of Glance. This is not just a holistic view to awareness, but to activation and sustained engagement.
How To Enable Glance Integration Within Apptrove
The Glance integration can be enabled within minutes. Teams can activate it independently through the dashboard or connect with their Customer Success Manager for support. Integrating Glance Digital Experience with Apptrove can be done by following these simple steps:
- Login to your Apptrove dashboard and open the Partner Panel.
- Navigate to Directory and search for ‘Glance Digital Experience’.
- The Glance partner tile will appear. By default, it remains disabled; click Active to enable access. Once active, configure the panel as needed.
- Open the Attribution module beneath the Settings tab to update the parameters.
- Configure attribution-related settings like attribution window, attribution links, anti-fraud settings, etc.
- Click Save on the top-right corner of the screen to complete setup.
The integration is now active and will begin exchanging attribution information between Glance and Apptrove. Teams seeking a guided walkthrough can connect directly with their assigned CSM.
Expanding Your Growth Stack With Apptrove
The Glance integration represents another advancement towards establishing an all-encompassing and agile measurement and reporting environment at Apptrove. Lock-screen advertising on mobile continues to proliferate as a leading discovery surface, especially in mobile-first markets. Overall, we are able to enable marketers to attribute Glance-led performance accurately and report all of this information in one unified place.
Apptrove enables app owners and performance marketing professionals to consolidate attribution and optimize campaigns across the various channels they utilize. The Glance integration is available to all users of the platform.
As the ad ecosystem becomes more diverse, Apptrove continues to focus on ensuring that growth teams operate clearly and objectively evaluate performance in order to grow confidently with the best data available.
Seems like a lot of work? No problem. Alternatively, you can contact your dedicated CSM to walk you through the process.
Still not a Apptrove user? No worries! Contact us today and avail the benefits of having over 400+ integrations with your mobile measurement partner. Even if the platform is not in the integration list, you just wish and we make it happen.
