In mobile marketing, visibility is power. And yet, the more we expand into new markets, particularly emerging ones, the more difficult it becomes to figure out what’s really working. Campaigns across original equipment manufacturers (OEMs) often go untracked, underreported, and undervalued.
At Apptrove, we’re changing that.
We are excited to announce our latest integration with vivo, one of the largest smartphone bands in the world. App marketers can now attribute all of the campaign efforts they have executed on vivo’s native ad ecosystem and finally put to use their data from the previously inaccessible channel that OEM was.
This isn’t just another integration, it’s a capability milestone for marketers looking to expand their user acquisition strategy to the OEM-led markets of China, Southeast Asia, and more that can now be measured with transparent and measurable performance.
Why vivo Isn’t Just Another Android Manufacturer
Vivo is more than just a smartphone brand. It’s an ecosystem; one with millions of daily active users, a strong market share in China, India, Indonesia, and Brazil, and the ability to impact how users discover and install their apps.
As of 2024, vivo has over 10% of global smartphone market share, making it one of the top five mobile brands in the world. And in mobile-first markets, its footprint is even more remarkable.
Even more interestingly, vivo has created a whole native advertising ecosystem that spans push notifications, app store placements, and device level inventory. These are not third party ads, but are integrated into the phone experience itself, which means real engagement with highly visible ads here.
Until now, all the advertising channels were visible to the user, but invisible to marketers. That changes with this integration.
Apptrove x vivo: Attribution Where It Matters
OEMs like vivo are often the first place users engage when discovering new apps. This can be increasingly true in privacy-conscious geographies or regions with distinctly different behaviors when it comes to app stores.
Through this integration, you now get attribution support for ads running on vivo’s native ad placements. That means when someone clicks your ad on a vivo device and installs your app, Apptrove is able to track that entire user journey, accurately and in real-time.
Now, with the new Apptrove x vivo integration, app marketers can:
- Track installs that come from vivo’s native ad placements
- Attribute those installs back to the actual campaign and creatives
- View their results in real-time via the Apptrove dashboard
- Compare vivo’s performance against other channels, like Meta or Google
- Evaluate and optimize user acquisition across OEM-led ecosystems
You could think of this as switching on the lights in the room you have been previously working in blind. For advertisers looking to reach high-growth regions, or just wanting to diversify their acquisition mix, this is an all-around win. It provides reliable performance data from a channel that provides high performance, yet rarely gets credit.
A Step-by-Step Look at How Attribution Works
So, how does attribution actually happen once a campaign runs on vivo?
Attribution occurs as soon as the vivo user encounters your ad within vivo’s ecosystem. This might be a native placement, on-device notification, a featured app listing, or vivo’s proprietary app store interface. If the user clicks the ad, they will either be directed to your app’s listing or a targeted landing page. At this moment, they download and open the app.
Once this happens, the Apptrove SDK comes into play. It registers the app launch and captures the install event in real-time. The app launch event gets internally matched with the original Vivo campaign parameters that were embedded to the click, ensuring the user’s journey is tracked, and cleanly attributed to the right action.
The integration creates a direct link between engagement with your ad to the install of your app, so that by the time the user opens the app, the entire path is already mapped. The tracking will all happen in real-time, and the data displayed on your Apptrove dashboard is as clean and trustworthy as any attribution you would expect from your existing media partners.
Getting Started Is Easier Than You Think
If you’re already using Apptrove, you’re halfway there. Here is how you will get the vivo integration moving:
- Access your vivo ad account
(If you don’t have one, Apptrove’s help center guide has you covered.)
- Make sure your app is integrated with Apptrove SDK
This allows the install to be registered and tracked.
- Set up campaign parameters for vivo tracking
Our support team will guide you on formatting, redirect setup, and campaign IDs.
- Go live and track in real-time
Once live, your campaigns will start showing performance data in your Apptrove dashboard.
This is attribution that happens where you need it; in the fastest-growing OEM ecosystems, but you can now scale with clarity.
So, if you have been running campaigns on vivo without proper attribution, or if you have been avoiding campaigns on vivo because of the blind spot, this is your sign to re-enter that conversation, equipped with all the necessary performance intelligence.
Speak to our team today to activate the vivo integration and turn your next campaign into measurable momentum.
