App Clips: The Here-and-Now of Mobile Experiences

App Clips: The Here-and-Now of Mobile Experiences

It is something you have experienced. That annoyance when you have to install an app in order to complete a simple task. It could be to pay parking, make a one-off purchase, unlock a rental bike. You hesitate and probably, you have quit the process completely. You don,t walk alone. Research indicates that 77.9 percent […]

How Creative Analytics Turns Good Ads Into Great Campaigns

How Creative Analytics Turns Good Ads Into Great Campaigns

You’ve built a campaign with sharp copy, striking visuals, and polished creative assets. It looks like a winner, until the performance metrics come in. Click‑throughs are modest, conversions are weak, and your budget is vanishing faster than you’d like. In April 2025 the average CTR of the mobile apps in Google Ads only reached 3.31%, […]

Creative Strategy Isn’t Just Design. It’s the Engine of Your App Marketing Campaigns

Creative Strategy Isn't Just Design. It's the Engine of Your App Marketing Campaigns

If you’ve ever experienced a mobile app campaign that seemed promising but ultimately underperformed, you’re not alone. It’s one of the most disappointing truths in mobile marketing: you just spent hours testing formats, writing copy, and crafting beautiful ad creatives, only to see your KPIs crashing. Low click-through rates. High churn. No impact on ROAS. […]

Creative Fatigue: How to Spot It, Solve It, and Stay Ahead in Mobile Marketing

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You are wasting thousands of dollars weekly on mobile advertising. You have great install numbers on paper, but you are seeing retention plummet, ROAS drop, and BOOM, now you have a budget that is burning more than building. What happened? That performance killer that you may hardly be aware of but steals out of your […]

Cohort Analysis: A Strategic Approach to Understanding Your App Users

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As a mobile app marketer or developer, you face numerous challenges in building and growing a successful app. You’re constantly trying to increase user retention, reduce churn, and understand user behavior. But how can you track all the moving pieces? How do you segment users effectively? How can you predict when users will likely leave […]

6 Performance Creative Strategies to Crush User Fatigue in 2025

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In 2025, the landscape of mobile marketing is saturated, the consumer’s attention span is shorter, and you are spending thousands of dollars on ads that are most likely producing a terrible return. Why? Because they are fatigued. They’ve seen it all. And, if you don’t evolve your performance creative, your performance results will not improve […]

Creative Testing: The Unsung Hero of Mobile Ad Success

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You’ve got the right product. Your targeting is dialed in. Your budget is set. But what if your ads still aren’t converting? In mobile marketing, this happens more often than not. And the reason is surprisingly simple: your creative isn’t doing its job. That’s where creative testing comes in. Creative testing is how to unlock […]