Walled Garden
A walled garden in mobile marketing is a closed environment where the operator controls exclusively applications, content and media restricting access to applications or content that are not approved.
Return On Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a key marketing metric that shows how much revenue you earn for every dollar spent on advertising. It helps you measure the effectiveness and profitability of your ad campaigns. For example, a ROAS of 4.0 means you’re making $4 in revenue for every $1 spent. Understanding and optimizing ROAS is essential for scaling campaigns and maximizing growth.
The CTV Measurement Revolution: From Black Box to Performance Powerhouse
Introduction Companies now invest heavily in Connected TV advertising because it continues to grow strongly. With ad spending projected to reach $46.89 billion by 2027,
Maximizing Your Marketing: The Ultimate Guide to CTV Advertising Platforms
Over the past couple years, we have seen the television ads industry change dramatically. CTV advertising platforms have become important tools for marketers now that
The Benefits of CTV Advertising: Why App Marketers Are Shifting Gears
Current digital marketing transformations make life difficult for app marketers and app owners due to high pressure. User acquisition channels that operate in conventional ways
M-Commerce: Revolutionizing How Consumers Shop in the Digital Age
Businesses find M-Commerce essential to connect with customers wherever they are. The need to use mobile commerce for apps grows stronger because smartphones now run
Apple Search Ads: Guide to Winning App Store Marketing
Visibility is king in today’s super competitive app market space. With more than 2 million apps competing for attention in the App Store, app marketers
7 Powerful iOS App Marketing Strategies: Guide to App Success
Sick of seeing your iOS app accrue some serious digital dust while the competition ranks in downloads? You’re not the only one. With 1.8 million
Mastering Application Launch: 10 Proven Strategies for Success
Development, design, and strategic work reaches its endpoint at the time of application rlaunch. Yet, despite all the effort invested, nearly 25% of people abandon
App Uninstall Trends 2025: Know Why Users Delete Your App?
Understanding app uninstall trends stands as an essential survival need due to current mobile market competition. The challenge for app marketers exceeds the initial process