Mobile Game Ads: How to Play the Right Strategy for Maximum ROI

Mobile Game Ads: How to Play the Right Strategy for Maximum ROI

If you have ever been curious about how mobile games generate revenue, the answer is simpler than you might think: ads. Mobile game ads are not just filler between levels or a fast distraction during downtime; they actually represent one of the most effective levers for marketers to reach engaged, high intent users. In fact, […]

Mobile Marketing Mix in 2025: Strategies, Challenges, and How Apptrove Helps You Win

Mobile Marketing Mix - Startegies and Insights

In 2025, over 70% of the time dedicated to digital media occurs on mobile devices, yet a mere 35% of ad budgets are allocated on mobile-first strategies. This disparity indicates a tremendous opportunity for marketers who can optimize their mobile marketing mix. Mobile users are everywhere and they expect seamless experiences, personalized messaging and frictionless […]

Mobile Marketing QR Codes: Dynamic Strategies for Measurable App Growth

Mobile Marketing QR Codes

Smartphones have become the most powerful connection between brands and consumers. Push notifications, deep linking, and in-app ads often receive the most attention, however, the most undervalued yet effective form of mobile marketing is the QR code. QR codes first appeared in the consumer market for marketing purposes around 2011. And in the last 10 […]

Mobile Retargeting: Boost App Re-Engagement with Retargeting Ads

Mobile Retargeting: Boost App Re-Engagement with Retargeting Ads

Did you know nearly 71% of app users churn within 90 days after they install an app? That’s an astounding stat, and it’s one that many app marketers have to face. Sure, acquiring users is challenging, but getting them to stay engaged is even more challenging, and that’s where mobile retargeting comes in.  Mobile retargeting […]

App Clips: The Here-and-Now of Mobile Experiences

App Clips: The Here-and-Now of Mobile Experiences

It is something you have experienced. That annoyance when you have to install an app in order to complete a simple task. It could be to pay parking, make a one-off purchase, unlock a rental bike. You hesitate and probably, you have quit the process completely. You don,t walk alone. Research indicates that 77.9 percent […]

How Creative Analytics Turns Good Ads Into Great Campaigns

How Creative Analytics Turns Good Ads Into Great Campaigns

You’ve built a campaign with sharp copy, striking visuals, and polished creative assets. It looks like a winner, until the performance metrics come in. Click‑throughs are modest, conversions are weak, and your budget is vanishing faster than you’d like. In April 2025 the average CTR of the mobile apps in Google Ads only reached 3.31%, […]

Creative Strategy Isn’t Just Design. It’s the Engine of Your App Marketing Campaigns

Creative Strategy Isn't Just Design. It's the Engine of Your App Marketing Campaigns

If you’ve ever experienced a mobile app campaign that seemed promising but ultimately underperformed, you’re not alone. It’s one of the most disappointing truths in mobile marketing: you just spent hours testing formats, writing copy, and crafting beautiful ad creatives, only to see your KPIs crashing. Low click-through rates. High churn. No impact on ROAS. […]

Creative Fatigue: How to Spot It, Solve It, and Stay Ahead in Mobile Marketing

Creative Fatigue Banner

You are wasting thousands of dollars weekly on mobile advertising. You have great install numbers on paper, but you are seeing retention plummet, ROAS drop, and BOOM, now you have a budget that is burning more than building. What happened? That performance killer that you may hardly be aware of but steals out of your […]