Cross-Channel Marketing: 7 Ways App Teams Turn Touchpoints Into Growth
Mobile marketing has become a much more complicated form of communication for brands looking to connect with their target audience. App marketing teams are now launching campaigns, from paid advertising to social media and everything in between. At the same time, these campaigns are launched across multiple marketing channels. According to a Gartner study, 80% […]
Why Marketing Attribution Is the Backbone of Profitable App Growth
As mobile applications continue to change rapidly, knowing what aspects of your marketing efforts lead directly to growth is more than just helpful; it is essential. As such, only 52% of Senior Marketing Executives feel they are able to show the value of their marketing initiatives through measurement and recognition of their contribution to business […]
Bridging the Gap: Why Web-to-App Tracking Is the Missing Link in Modern App Growth
The contemporary mobile user experience does not begin and end at one point. Users learn about brands using the web, are directed to action by CTA, download apps, change platforms, and transform at various touchpoints. However, most growth teams have a hard time weaving all those interactions into one, straightforward image. This white paper explains […]
ROI Campaigns: 6 DSP Capabilities for India & SEA App Growth
The biggest challenge for app owners and growth teams in 2023 is no longer acquiring users. It is proving that they can acquire users who generate value to an app’s business model. This pressure has transformed the ROI campaign from an optional tactic into a survival requirement for sustainable growth. As of the end of […]
Launching an App in 6 Strategic Steps: From Application Launch to Retention
When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their initial download numbers may be […]
ARPU vs ARPPU: Which Metric Tells You the Real Story Behind Your App Revenue?
Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you confidence. This is exactly where […]
Cost Per View
Cost Per View (CPV) is a video advertising metric that shows how much advertisers pay when a video ad is viewed by a user. It helps marketers understand whether their video campaigns are earning attention, not just impressions, making it especially useful for awareness and upper-funnel campaigns.
MEPs and MMPs: What’s the Difference Every App Marketer Needs to Know
Have you ever noticed your campaign dashboards and thought that everything looks fantastic in one of them and disappointing in another? You’re not alone. Over 82% of app marketers say they don’t fully trust their performance data, and the root cause is often a misunderstanding of MEPs and MMPs. Mobile Engagement Platforms and Mobile Measurement […]
Behavioral Segmentation: The Most Overlooked Growth Lever in Mobile Marketing
If you’re a mobile marketer, an app owner, a growth lead, or someone handling acquisition, CRM, product analytics, campaign strategy, or retention, you are already aware of one fact: users are unpredictable. They download, vanish, re-emerge, purchase, churn, search and bounce. They swipe, scroll, accept, decline, reply to push, discard messages, have a binge session, […]
7 Game-Changing App Promotion Strategies for Rapid Growth in 2025
The mobile app ecosystem in 2025 is more competitive than ever before. User expectations have changed, private policies on platforms have become stricter, and user acquisition costs continue to increase. Approximately $127 billion to $155 billion in consumer spending on apps and an increase in app installs in developing countries were seen during 2024. However, […]