Behavioral Segmentation: The Most Overlooked Growth Lever in Mobile Marketing
If you’re a mobile marketer, an app owner, a growth lead, or someone handling acquisition, CRM, product analytics, campaign strategy, or retention, you are already aware of one fact: users are unpredictable. They download, vanish, re-emerge, purchase, churn, search and bounce. They swipe, scroll, accept, decline, reply to push, discard messages, have a binge session, […]
7 Game-Changing App Promotion Strategies for Rapid Growth in 2025
The mobile app ecosystem in 2025 is more competitive than ever before. User expectations have changed, private policies on platforms have become stricter, and user acquisition costs continue to increase. Approximately $127 billion to $155 billion in consumer spending on apps and an increase in app installs in developing countries were seen during 2024. However, […]
Level Up Your Sales: Why E-commerce Gamification Isn’t Just a Trend
Suppose a customer comes to your online store, goes through your catalog, puts a couple of items in the cart, and goes away. Sound familiar? That is the fact of the matter for most e-commerce companies: it is hard to gain traffic, and it is even harder to maintain the interest of the shoppers and […]
Mobile App Retention: How to Keep Users Coming Back
Imagine this, you have spent months developing your mobile application, you have successfully released it with a big bang, you have made thousands of downloads… then nothing. The hype dies off, the usage declines and before you know, your app is lying idle in the phones of several users. It is not so much coming […]
Mobile Game Ads: How to Play the Right Strategy for Maximum ROI
If you have ever been curious about how mobile games generate revenue, the answer is simpler than you might think: ads. Mobile game ads are not just filler between levels or a fast distraction during downtime; they actually represent one of the most effective levers for marketers to reach engaged, high intent users. In fact, […]
Mobile Marketing Mix in 2025: Strategies, Challenges, and How Apptrove Helps You Win
In 2025, over 70% of the time dedicated to digital media occurs on mobile devices, yet a mere 35% of ad budgets are allocated on mobile-first strategies. This disparity indicates a tremendous opportunity for marketers who can optimize their mobile marketing mix. Mobile users are everywhere and they expect seamless experiences, personalized messaging and frictionless […]
Mobile Marketing QR Codes: Dynamic Strategies for Measurable App Growth
Smartphones have become the most powerful connection between brands and consumers. Push notifications, deep linking, and in-app ads often receive the most attention, however, the most undervalued yet effective form of mobile marketing is the QR code. QR codes first appeared in the consumer market for marketing purposes around 2011. And in the last 10 […]
Mobile Retargeting: Boost App Re-Engagement with Retargeting Ads
Did you know nearly 71% of app users churn within 90 days after they install an app? That’s an astounding stat, and it’s one that many app marketers have to face. Sure, acquiring users is challenging, but getting them to stay engaged is even more challenging, and that’s where mobile retargeting comes in. Mobile retargeting […]
App Clips: The Here-and-Now of Mobile Experiences
It is something you have experienced. That annoyance when you have to install an app in order to complete a simple task. It could be to pay parking, make a one-off purchase, unlock a rental bike. You hesitate and probably, you have quit the process completely. You don,t walk alone. Research indicates that 77.9 percent […]
Audience Segmentation Examples That Make Your Users Feel Like You ‘Get’ Them
Not all users behave the same. You will have some who open your app every day, some who only appear once on the weekend and others who churn after just a single interaction. Beam them the same message and it is no longer effective. What you need is a smarter way to group your users […]