Social Media and Banking: Powering Financial Digital Revolution

Social media and banking operations function together as one interconnected system under modern digital systems. The social media and banking industry keeps advancing because financial

Map a Successful App User Journey in 7 Easy Steps

Learn how to create an effective app user journey map in 7 simple steps. Boost user engagement, retention, and satisfaction with our comprehensive guide.

Limit Ad Tracking (LAT)

Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.

Postback

A postback is a way for servers to communicate when a specific event happens, like when someone installs an app or makes a purchase. Think of it as a digital receipt sent from one system to another, confirming that an action took place.

Blacklist

Blacklists, also called blocklist, is an added layer of protection that allow the recognition and prevention of frauds or other superficial activities from gaining access to systems, applications or ad networks. In mobile marketing and app development, blacklisting serves a major purpose of detecting ad frauds, quality of data and the overall success of the entire campaign.

Advertising Network

Ad networks connect advertisers and publishers by amassing ad inventory and linking it up with the demand for advertising, and ad placements are made in a much more direct way. It also simplifies the entire process of ad placement which has the tendency to be quite complicated, enhances targeting that is very helpful to publishers in monetizing their content.

Daily Active Users (DAU)

Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in.

CPA Fraud

CPA Fraud or Cost Per Acquisition Fraud is one of the malicious acts where the fraudster imitates or simulates the user interactions or fakes an action for a particular application installation, data registration, or purchase, for availing commissions in CPA advertisement campaign.

Click Farms

Click farm is any location that generates internet traffic, in bulk, for a variety of purposes. It can either be operated as a business offering a variety of digital interaction based services; or as an independent enterprise to proliferate clicks for different purposes.