ASO (App Store Optimization)
App Store Optimization (ASO) is the process of enhancing a mobile application’s visibility and conversion rate within digital marketplaces like the Apple App Store and Google Play Store. Much like Search Engine Optimization (SEO) for websites, ASO focuses on driving organic traffic by ranking apps higher for relevant search terms and creative keywords. However, modern […]
How to Enable Privacy Masking for PII in Apptrove (and Why It Matters)
Privacy around data is now mandatory. As regulators and partners both demand that their data have a clean hygiene level, mobile marketers are being asked to find a way of protecting their users’ sensitive identifiers while still maintaining their attribution stack. Privacy Masking from Apptrove has been created to support marketers throughout this process. This […]
Broken Deep Linking for Mobile Apps Is Quietly Breaking Your App Growth
Most Mobile Campaigns Don’t Fail at the Click. They Fail Right After It. Deep linking for mobile apps makes the process of redirecting users from one page to another smooth, without any extra steps. When users click on an advertisement, they expect to see a product, an offer, or an individual piece of content associated […]
Call to Action (CTA)
What is a Call to Action (CTA)? If you have ever clicked the “Download Now” button on the ad for any mobile application or clicked the “Start Your Free Trial” button on a website or anything that shows “Join 10 Million Users Today”, then you have responded to a call to action. If you are […]
How to Use the Re-Targeting Feature in Apptrove to Win Back Lapsed Users?
Acquiring a new user can cost 5-7 times as much as getting a user who has previously installed your application to return. The majority of marketing budget is generally allocated toward acquisition campaigns, however, re-targeting helps to correct this imbalance. Apptrove allows users to perform re-targeting with the same measurement precision and communication as traditional […]
How to Use the Cohort Report in Apptrove to Measure Campaign Performance Over Time?
Every marketer knows the frustration: a campaign looks great on install day, but two weeks later, those users have vanished. The install metric told you someone arrived. The Cohort Report tells you whether they stayed, and more importantly, why. Most MMP dashboards surface top-line numbers that hide what actually happened after the click. Apptrove’s Cohort […]
Google Tag Manager (GTM)
Google Tag Manager explained in detail. Learn with Apptrove – what GTM is, how it works, its benefits, setup, and use cases for app marketers and app owners.
How SalaryOnTime Cut CPA by 25% & Grew Installs 26% with Apptrove
SalaryOnTime delivers speedy mobile credit to help India’s wage earners, but as they scaled their campaigns through Meta, Google, and affiliate networks, their growth engine began to backfire. There were multiple channels for attribution; five separate systems fragmented their attribution stream to report the same data; numerous broken deep links rendered the use of the […]
What Are URL Parameters? 7 Mistakes That Hurt SEO and Attribution
You’ve run a campaign. The data rolls in. Your dashboard is a healthy one. Something does not work, though, somewhere between the ad click and the conversion report. You’ve got a traffic source nowhere. UTM parameters that went missing. Attribution that refers to direct when you are aware that install was caused by an ad […]
What Are the 17 Ad Metrics You Must Track to Stop Wasting Your Budget
The foundational element of any marketing strategy driven by performance is ad metrics. If your business is currently investing in paid user acquisition through an app, you may be feeling overwhelmed by all of the information that can be found on the ad metrics dashboard. There is a confusion of metrics that change day to […]