The Hidden Side of Mobile Growth: Industry Research Report
Insights from 5.17 Billion User Actions Across India’s Mobile Ecosystem For years, mobile growth has been measured through installs, acquisition costs, and conversion rates. But those metrics only tell part of the story. The real signals of growth emerge after the install, in the countless actions users take (or don’t take) inside an app. To […]
How to Set Up Data Locker in Apptrove and Send Raw Data to Your Cloud Storage?
Apptrove users typically log into their accounts each week and go through the same routine of navigating to Reports, adjusting the date range and applying filters, clicking Export, and then going through this same process again the following week. If your team is using BI tools, such as Looker, Tableau, or Metabase, this is a […]
The State of Fintech User Acquisition & Attribution in India 2026
India’s fintech ecosystem has entered a new phase of growth with fintech user acquisition. Customer acquisition costs are rising, user journeys are becoming increasingly fragmented, and marketers are under growing pressure to prove the effectiveness of every channel, campaign, and conversion. At the same time, fintech apps continue to compete in one of the most […]
What is an IP Address?
If you have ever asked yourself, “What is an IP address?” you are definitely not the only one. Every device that connects to the Internet, such as your smartphone, laptop, smart TV, and/or tablet, uses the Protocol to send and receive information. For this reason, those who work in App Marketing, Mobile Attribution, Cyber Security, […]
How to Upload Audience Segments to Google Ads Using Apptrove
Most Google Ads campaigns target everyone who might be interested. Audience-based campaigns target people who already showed up, users who viewed your ad but didn’t install, users who installed but never converted, or users in high-revenue regions you want to double down on. Apptrove’s Audience Segmentation feature lets you define these groups with precision inside […]
How to Set Up Multi-Store Android Attribution in Apptrove?
Your Android app is live on Google Play, Huawei AppGallery, and Amazon Appstore, three stores, three audiences, and three completely separate traffic streams. But if your mobile measurement platform treats them as one, you are making budget decisions based on blended numbers that can mislead you. Which store is actually driving installs? Which campaigns are […]
Clipping Apps Explained: The Complete Marketer’s Guide to Apple App Clips & Attribution
Users hate friction. Every extra tap between discovery and value is a conversion you will never see again. That is the core problem Apple’s clipping apps, officially called App Clips, were built to solve. Launched with iOS 14, App Clips are lightweight, on-demand slices of your full app that load in seconds without requiring a […]
ASO (App Store Optimization)
App Store Optimization (ASO) is the process of enhancing a mobile application’s visibility and conversion rate within digital marketplaces like the Apple App Store and Google Play Store. Much like Search Engine Optimization (SEO) for websites, ASO focuses on driving organic traffic by ranking apps higher for relevant search terms and creative keywords. However, modern […]
How to Enable Privacy Masking for PII in Apptrove (and Why It Matters)
Privacy around data is now mandatory. As regulators and partners both demand that their data have a clean hygiene level, mobile marketers are being asked to find a way of protecting their users’ sensitive identifiers while still maintaining their attribution stack. Privacy Masking from Apptrove has been created to support marketers throughout this process. This […]
Broken Deep Linking for Mobile Apps Is Quietly Breaking Your App Growth
Most Mobile Campaigns Don’t Fail at the Click. They Fail Right After It. Deep linking for mobile apps makes the process of redirecting users from one page to another smooth, without any extra steps. When users click on an advertisement, they expect to see a product, an offer, or an individual piece of content associated […]