ROI Campaigns: 6 DSP Capabilities for India & SEA App Growth
The biggest challenge for app owners and growth teams in 2023 is no longer acquiring users. It is proving that they can acquire users who generate value to an app’s business model. This pressure has transformed the ROI campaign from an optional tactic into a survival requirement for sustainable growth. As of the end of […]
Launching an App in 6 Strategic Steps: From Application Launch to Retention
When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their initial download numbers may be […]
ARPU vs ARPPU: Which Metric Tells You the Real Story Behind Your App Revenue?
Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you confidence. This is exactly where […]
Cost Per View
Learn what Cost Per View (CPV) is, how to calculate it, key use cases in digital marketing, and smart tips to improve ad performance and ROI.
MEPs and MMPs: What’s the Difference Every App Marketer Needs to Know
Have you ever noticed your campaign dashboards and thought that everything looks fantastic in one of them and disappointing in another? You’re not alone. Over 82% of app marketers say they don’t fully trust their performance data, and the root cause is often a misunderstanding of MEPs and MMPs. Mobile Engagement Platforms and Mobile Measurement […]
Behavioral Segmentation: The Most Overlooked Growth Lever in Mobile Marketing
If you’re a mobile marketer, an app owner, a growth lead, or someone handling acquisition, CRM, product analytics, campaign strategy, or retention, you are already aware of one fact: users are unpredictable. They download, vanish, re-emerge, purchase, churn, search and bounce. They swipe, scroll, accept, decline, reply to push, discard messages, have a binge session, […]
7 App Promotion Strategies That Increase App Downloads in 2026
App promotion strategies in 2026 are no longer confined to purchasing ads, or enhancing App Store exposure. Rising user acquisition costs, privacy-driven environments, declining attention spans and increased competition have changed the way that mobile applications acquire and maintain their users. The mobile app ecosystem in 2026 is more competitive than ever before. User expectations […]
Level Up Your Sales: Why E-commerce Gamification Isn’t Just a Trend
Suppose a customer comes to your online store, goes through your catalog, puts a couple of items in the cart, and goes away. Sound familiar? That is the fact of the matter for most e-commerce companies: it is hard to gain traffic, and it is even harder to maintain the interest of the shoppers and […]
Identifier for Vendors (IDFV)
Learn what IDFV is, how it works in iOS tracking, key benefits & differences from other identifiers to improve analytics and attribution with clearer insights.
Mobile App Retention: How to Keep Users Coming Back
Imagine this, you have spent months developing your mobile application, you have successfully released it with a big bang, you have made thousands of downloads… then nothing. The hype dies off, the usage declines and before you know, your app is lying idle in the phones of several users. It is not so much coming […]