CPA vs CPL: How to Choose the Right Pricing Model for Your App Campaigns
All campaigns begin with a determination of how much you are willing to pay. There are some advertisers that pay for when a user takes an action within the app. Others are paid on a lead basis when a user fills out information. The CPA vs CPL decision will affect your budget, your partner list […]
App Engagement: How to Measure It and Keep Users Coming Back
It is easy to get someone to install your app. The difficult part is a day later, when that guy decides whether to put your app on his home screen. App engagement is a term that refers to the frequency of use and the degree of engagement after your app has been installed, and it […]
How AdzGlobe Simplifies Performance Campaign Measurement with Apptrove
AdzGlobe is a performance marketing company based in Chennai, working with brands, direct advertisers, and agencies in mobile and online advertising. As a performance partner, the team implements campaigns where the attribution and visibility of post-install activities are crucial for campaign performance and results reporting. With various campaigns in progress for both iOS and Android […]
What is a Referral Program? How to Build, Track & Protect One That Actually Works
A very high percentage of app teams start a referral program with the assumption that it will run itself. Motivate users to share an invitation link and watch the installs roll in. In reality, this is not the way things go. Teams regularly get confused about which installs are referrals and receive expected rewards for […]
The Growth Shift That Took Pi42 From Installs to Trades with Apptrove
For Pi42, an increase in the number of installations on its app didn’t always translate to business success. In an industry characterized by fast-paced innovations and regulations, the main issue has become understanding which users would go beyond signing up for the service and completing the KYC process to deposit funds, trade, and create real […]
What 2.55 Billion Attribution Events Reveal About Mobile Ad Fraud in 2026
Fraud doesn’t always look fraudulent. A suspiciously fast install could be fraudulent traffic. It could also be a legitimate user completing a well-optimised journey. A low rejection rate could indicate better traffic — or simply reflect a different way of measuring it. So, how do you know what the data is really telling you? The […]
QR Code Tracking: How It Works, Why It Matters, and How to Get It Right
The QR code has been forced to move from the restaurant menu to the self-checkout stand. There are more than 102 million people in the US alone who will be scanning a QR code this year, and the global QR Code industry has reached a value of more than $13 billion. It doesn’t have to […]
Metaverse App: What It Is, How It Works, and How to Build One
Metaverse apps are any application that allows users to enter a persistent, shared 3D space rather than touch a flat screen. Instead of menus and buttons, this type of experience provides a world you can move through, build, and interact with—with others in real time. Product and growth teams are focused on the mobile segment, […]
The Retention Gap: What Audience Segmentation Reveals About Mobile App Users
Audience segmentation can provide insights that one retention number cannot. Two people might download an app on the same day yet behave differently after that. One might continue to return for weeks, while the other might never come back after that one session. One person installs the app through organic traffic, while the other one […]
ChatGPT Ads: What They Are, How They Work & How to Measure Them
If you are using ChatGPT Ads to run an ad campaign or are considering doing so, then the most important question to ask is not whether you generated clicks with your ads, but whether you can demonstrate that those clicks resulted in revenue and installs. Attribution for ChatGPT ads refers to the ability to connect […]