User Acquisition Platform: What It Is, Key Features and How to Choose One
Getting someone to install an app is easy to buy and hard to pay back. Sensor Tower’s State of Mobile 2026 report found that global app downloads grew by only 0.8% in 2025, to nearly 150 billion, while in-app purchase revenue rose 10.6% to $167 billion. Installs are no longer growing fast enough to carry […]
CPA vs CPL: How to Choose the Right Pricing Model for Your App Campaigns
All campaigns begin with a determination of how much you are willing to pay. There are some advertisers that pay for when a user takes an action within the app. Others are paid on a lead basis when a user fills out information. The CPA vs CPL decision will affect your budget, your partner list […]
App Engagement: How to Measure It and Keep Users Coming Back
It is easy to get someone to install your app. The difficult part is a day later, when that guy decides whether to put your app on his home screen. App engagement is a term that refers to the frequency of use and the degree of engagement after your app has been installed, and it […]
How AdzGlobe Simplifies Performance Campaign Measurement with Apptrove
AdzGlobe is a performance marketing company based in Chennai, working with brands, direct advertisers, and agencies in mobile and online advertising. As a performance partner, the team implements campaigns where the attribution and visibility of post-install activities are crucial for campaign performance and results reporting. With various campaigns in progress for both iOS and Android […]
What is a Referral Program? How to Build, Track & Protect One That Actually Works
A very high percentage of app teams start a referral program with the assumption that it will run itself. Motivate users to share an invitation link and watch the installs roll in. In reality, this is not the way things go. Teams regularly get confused about which installs are referrals and receive expected rewards for […]
The Growth Shift That Took Pi42 From Installs to Trades with Apptrove
For Pi42, an increase in the number of installations on its app didn’t always translate to business success. In an industry characterized by fast-paced innovations and regulations, the main issue has become understanding which users would go beyond signing up for the service and completing the KYC process to deposit funds, trade, and create real […]
What 2.55 Billion Attribution Events Reveal About App Install Fraud in 2026
Not all traffic can be fraudulent. However, this is a fast install, which could be a genuine user who has gone through an optimised flow. A low rejection rate may indicate clean traffic or could be a test of something else. To understand the underlying data and understand the context of what is happening, we […]
QR Code Tracking: How It Works, Why It Matters, and How to Get It Right
The QR code has been forced to move from the restaurant menu to the self-checkout stand. There are more than 102 million people in the US alone who will be scanning a QR code this year, and the global QR Code industry has reached a value of more than $13 billion. It doesn’t have to […]
Metaverse App: What It Is, How It Works, and How to Build One
Metaverse apps are any application that allows users to enter a persistent, shared 3D space rather than touch a flat screen. Instead of menus and buttons, this type of experience provides a world you can move through, build, and interact with—with others in real time. Product and growth teams are focused on the mobile segment, […]
The Retention Gap: What Audience Segmentation Reveals About Mobile App Users
Audience segmentation can provide insights that one retention number cannot. Two people might download an app on the same day yet behave differently after that. One might continue to return for weeks, while the other might never come back after that one session. One person installs the app through organic traffic, while the other one […]