How SalaryOnTime Cut CPA by 25% & Grew Installs 26% with Apptrove
SalaryOnTime delivers speedy mobile credit to help India’s wage earners, but as they scaled their campaigns through Meta, Google, and affiliate networks, their growth engine began to backfire. There were multiple channels for attribution; five separate systems fragmented their attribution stream to report the same data; numerous broken deep links rendered the use of the […]
7 Things You’re Getting Wrong About URL Parameters (And How to Fix Them)
You’ve run a campaign. The data rolls in. Your dashboard is a healthy one. Something does not work, though, somewhere between the ad click and the conversion report. You’ve got a traffic source nowhere. UTM parameters that went missing. Attribution that refers to direct when you are aware that install was caused by an ad […]
What Are the 17 Ad Metrics You Must Track to Stop Wasting Your Budget
The foundational element of any marketing strategy driven by performance is ad metrics. If your business is currently investing in paid user acquisition through an app, you may be feeling overwhelmed by all of the information that can be found on the ad metrics dashboard. There is a confusion of metrics that change day to […]
Mobile Ad Fraud: The Silent Budget Killer
Annually, $84,000,000,000 is lost to mobile ad fraud globally. A small amount of that distortion in the Mobile Marketing space, where decisions regarding growth and variability in spend can occur down to the rupee, can have a quiet, yet drastic impact on performance. However, it is very possible that a portion of these installations is […]
Cross-Channel Marketing: 7 Ways App Teams Turn Touchpoints Into Growth
Mobile marketing has become a much more complicated form of communication for brands looking to connect with their target audience. App marketing teams are now launching campaigns, from paid advertising to social media and everything in between. At the same time, these campaigns are launched across multiple marketing channels. According to a Gartner study, 80% […]
Why Marketing Attribution Is the Backbone of Profitable App Growth
As mobile applications continue to change rapidly, knowing what aspects of your marketing efforts lead directly to growth is more than just helpful; it is essential. As such, only 52% of Senior Marketing Executives feel they are able to show the value of their marketing initiatives through measurement and recognition of their contribution to business […]
Bridging the Gap: Why Web-to-App Tracking Is the Missing Link in Modern App Growth
The contemporary mobile user experience does not begin and end at one point. Users learn about brands using the web, are directed to action by CTA, download apps, change platforms, and transform at various touchpoints. However, most growth teams have a hard time weaving all those interactions into one, straightforward image. This white paper explains […]
ROI Campaigns: 6 DSP Capabilities for India & SEA App Growth
The biggest challenge for app owners and growth teams in 2023 is no longer acquiring users. It is proving that they can acquire users who generate value to an app’s business model. This pressure has transformed the ROI campaign from an optional tactic into a survival requirement for sustainable growth. As of the end of […]
Launching an App in 6 Strategic Steps: From Application Launch to Retention
When you have invested time, effort and creativity into creating your mobile application, in many ways; the hardest thing to do is get it off the ground. Based on current statistics within this thriving industry, most mobile applications are not able to keep users engaged over time, even though their initial download numbers may be […]
ARPU vs ARPPU: Which Metric Tells You the Real Story Behind Your App Revenue?
Here’s a reality check most app teams face sooner or later: only 0.5% mobile apps achieve sustainable monetization on average. The problem usually isn’t traffic. Its interpretation. You’re tracking revenue. You’re looking at dashboards. Yet when it’s time to scale spend or justify performance, the numbers don’t always give you confidence. This is exactly where […]