How AdzGlobe Simplifies Performance Campaign Measurement with Apptrove

AdzGlobe Partner Case Study with Apptrove

AdzGlobe is a performance marketing company based in Chennai, working with brands, direct advertisers, and agencies in mobile and online advertising. As a performance partner, the team implements campaigns where the attribution and visibility of post-install activities are crucial for campaign performance and results reporting. With various campaigns in progress for both iOS and Android […]

What is a Referral Program? How to Build, Track & Protect One That Actually Works

Your Users Are Already Talking About You - What is a Referral Program

A very high percentage of app teams start a referral program with the assumption that it will run itself. Motivate users to share an invitation link and watch the installs roll in. In reality, this is not the way things go. Teams regularly get confused about which installs are referrals and receive expected rewards for […]

The Growth Shift That Took Pi42 From Installs to Trades with Apptrove

Apptrove x Pi42 Case Study

For Pi42, an increase in the number of installations on its app didn’t always translate to business success. In an industry characterized by fast-paced innovations and regulations, the main issue has become understanding which users would go beyond signing up for the service and completing the KYC process to deposit funds, trade, and create real […]

What 2.55 Billion Attribution Events Reveal About Mobile Ad Fraud in 2026

Mobile Ad Fraud in 2026: Insights from Apptrove, a Mobile Measurement Partner

Fraud doesn’t always look fraudulent. A suspiciously fast install could be fraudulent traffic. It could also be a legitimate user completing a well-optimised journey. A low rejection rate could indicate better traffic — or simply reflect a different way of measuring it. So, how do you know what the data is really telling you? The […]

QR Code Tracking: How It Works, Why It Matters, and How to Get It Right

QR Code Tracking: How It Works, Why It Matters, and How to Get It Right

The QR code has been forced to move from the restaurant menu to the self-checkout stand. There are more than 102 million people in the US alone who will be scanning a QR code this year, and the global QR Code industry has reached a value of more than $13 billion. It doesn’t have to […]

Metaverse App: What It Is, How It Works, and How to Build One

Metaverse App: What It Is, How It Works & How to Build One

Metaverse apps are any application that allows users to enter a persistent, shared 3D space rather than touch a flat screen. Instead of menus and buttons, this type of experience provides a world you can move through, build, and interact with—with others in real time. Product and growth teams are focused on the mobile segment, […]

The Retention Gap: What Audience Segmentation Reveals About Mobile App Users

The Retention Gap: What Audience Segmentation Reveals About Mobile App Users

Audience segmentation can provide insights that one retention number cannot. Two people might download an app on the same day yet behave differently after that. One might continue to return for weeks, while the other might never come back after that one session. One person installs the app through organic traffic, while the other one […]

The Hidden Mechanics of Mobile User Acquisition

Mobile User Acquisition Metrics

Your user acquisition dashboard can tell you how many users installed your app. But can it tell you how reliable those installs are, where your acquisition is concentrated, what happened after the install, or where hidden risks are affecting performance? That’s where mobile acquisition analytics becomes more than another set of numbers. To understand what […]