Mobile Advertising Guide 2024: The What, Why, and How
Marketers are forever looking to leverage the lucrative opportunities in the ever-expanding mobile industry. The mobile ad spending is expected to surpass $235.7 billion by 2025 growing at a CAGR of 12% (between 2022 and 2025). However, the unprecedented growth and intense competition make it tough for marketers to navigate the ins and outs of […]
In-App Advertising: How to Go About It and Track It the Right Way
With 82% of mobile ad impressions coming from them, in-app advertising comes across as one of the fastest and most effective mobile advertising tactics. It serves as a powerful tool for app user acquisition. And why not? In-app advertising lets you capture users with laser precision and level up the quality of audience insights from […]
Mastering Mobile App Analytics Metrics: Key Metrics and Tools You Can’t Ignore
With 8.93M mobile apps hustling for user attention, it’s getting tougher for mobile app owners and marketers to improve retention and stay competitive. Naturally, this means app owners must build an exceptional app experience to stand out from the sea of apps available today. This is possible with a thorough understanding of the customer journey […]
How to Increase App Downloads? 6 Underrated Tips That Work Today!
As a mobile marketer, there is no bigger accomplishment than seeing your app getting downloaded thousands or millions of times. But no app achieved that feat overnight. Several challenges threaten the mobile app marketing landscape currently, but none as prominent as high user abandonment rates, data privacy concerns, and ad fatigue. According to research published […]
Unlocking Success: Understanding Mobile Attribution for Data-Driven Decisions
The mobile-first world is more than a mere trend, it’s the new normal. A recent analysis by Grand View Research shows that the global mobile application industry is expected to reach a projected revenue of US$ 567,190.0 million by 2030. In such a competitive landscape, you would want to optimize your ad marketing spend through […]
What Is Cohort Analysis?: Definition, Types, and 6 Best Practices
The mobile ad spending share in the total spend on digital advertising is expected to reach 68% by 2027. For mobile app marketers, marketing attribution is essential in understanding the most essential factors driving the performance of their mobile app. A proven way to reduce the attribution process’s complexity is to strategically create and base […]
Non-organic install (NOI)
A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).