Mastering Mobile App Analytics Metrics: Key Metrics and Tools You Can’t Ignore

With 8.93M mobile apps hustling for user attention, it’s getting tougher for mobile app owners and marketers to improve user retention and stay competitive. Naturally, this means app owners must focus on mobile app performance, user engagement, and measurable user engagement metrics to build an exceptional app experience that stands out. This is possible with […]

How to Increase App Downloads? 6 Underrated Tips That Work Today!

As a mobile marketer, there is no bigger accomplishment than seeing your app getting downloaded thousands or millions of times. But no app achieved that feat overnight. Several challenges threaten the mobile app marketing landscape currently, but none as prominent as high user abandonment rates, data privacy concerns, and ad fatigue. According to research published […]

Unlocking Success: Understanding Mobile Attribution for Data-Driven Decisions

The mobile-first world is more than a mere trend, it’s the new normal. A recent analysis by Grand View Research shows that the global mobile application industry is expected to reach a projected revenue of US$ 567,190.0 million by 2030. In such a competitive landscape, you would want to optimize your ad marketing spend through […]

What Is Cohort Analysis?: Definition, Types, and 6 Best Practices

The mobile ad spending share in the total spend on digital advertising is expected to reach 68% by 2027. For mobile app marketers, marketing attribution is essential in understanding the most essential factors driving the performance of their mobile app. A proven way to reduce the attribution process’s complexity is to strategically create and base […]

Non-organic install (NOI)

A non-organic install (NOI) refers to an app download that happened as the result of marketing activity (e.g. a paid or owned media campaign).