Phone Farm

Phone farms (also called device farms and click farms) are maintained for the purposes of mobile ad fraud and are illegal in much of the world.

OTT (Over-the-top) Platforms

OTT is a content distribution channel that uses existing internet connections instead of other methods like cable boxes or radio waves.

Organic install

The term “organic installs” refers to app downloads that take place without any direct marketing efforts to attract users through paid or owned media campaigns.

Offerwall

Offerwalls are in-app advertisements that give developers a way to reward user engagement and generate income from both paid and free users, giving businesses the chance to increase app revenue and enhance user engagement and retention.

Limit Ad Tracking (LAT)

Limit ad tracking (LAT) is a feature on iOS devices that allows users to opt out of personalized advertising.

eCPM

eCPM is a way of measuring how much money an app makes for every 1000 times an ad shows up on the app. The higher the eCPM, the more money the app is making.

Device farm

Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets. 

Click Injection

Click injection is a type of affiliate marketing fraud that spammers employ so that they can generate fake conversions. They do this by artificially inflating the number of clicks on your affiliate ads.

Click Hijacking

When a fake click is delivered to an attribution after the installation has begun.

Postback

In mobile app marketing, a postback contains data that is sent from attribution providers to media sources.