Privacy Cloud Application (PCA)
A Privacy Cloud Application (PCA) enables brands and their partners to share and analyze data using a secure platform. The purpose of a PCA is to support ecosystem collaboration despite limited access to user-level data, and enhance end-users experience while preserving their privacy in full.
Session
A session is a single instance of active engagement by a user in an app or on a website.
Ad Server
An ad server is a software platform that is used to manage the distribution of ad campaigns across channels.
Ad Mediation
Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms.
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]
Apptrove Interviews: Bhavesh Talreja On The Pivotal Roles of AI and ML in Mobile Advertising
Bhavesh Talreja, a technophile with over a decade of experience in Information Technology and AdTech, is the founder, promoter, and CEO of Globale Media. In an exclusive interview, Bhavesh discussed the transformative landscape of the advertising industry, emphasizing the pivotal roles of AI and ML in mobile advertising. He highlighted how Globale Media has pioneered […]
Apptrove Onboards Glance Digital Experience As An Integration Partner
What’s a mobile attribution platform without integration? It’s like trying to navigate a complex maze without a map – disjointed, confusing, and ultimately lacking the clarity needed to understand the full picture of user engagement and marketing. A cellphone without a network to connect. An electric switch without wiring in place. We at Apptrove understand […]
IDFA dead or not? What are the changes in IOS 14.5?
With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The company successfully safeguarded their customers while giving an impactful space for marketers to work inside. […]
Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of improvements and make data-driven decisions. This way businesses can evaluate the performance of their app […]
Exploring the Dynamics of Businesses in Mobile Marketing and Programmatic Media
In the interview, Ishank Joshi, CEO & Co-founder of Mobavenue Media Can you give us a brief overview of your company and its core mission in the mobile marketing industry? We founded Mobavenue in 2017 with a dedicated team offering 360° digital marketing services. Over seven years, we have evolved to deliver purpose-built tech solutions designed […]