Blacklist

Blacklist is a term that is used in paid advertising which refers to a specific filtering type that is meant to prevent certain websites from displaying your ads.

SDK spoofing

SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app. 

Reattribution Window

A reattribution window refers to a set period of time set during which a user re-installs an app.

Privacy Preserving Technologies

Privacy-preserving technologies (PPTs) offer comprehensive data protection capabilities that minimize personal data use and maximize data security while enabling marketers to gain campaign insights, analyze audience data, and optimize their reach.

Privacy Cloud Application (PCA)

A Privacy Cloud Application (PCA) enables brands and their partners to share and analyze data using a secure platform. The purpose of a PCA is to support ecosystem collaboration despite limited access to user-level data, and enhance end-users experience while preserving their privacy in full.

Ad Podding

Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.

Session

A session is a single instance of active engagement by a user in an app or on a website.

SKAdNetwork

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

User Acquisition (UA)

User acquisition is the method of driving new users or customers to be acquired for a mobile app business through marketing activity.

In-app events

In-app events are actions users take after installing an app (e.g. a purchase, level achievements, tutorial completion, etc.)