Session
A session is a single instance of active engagement by a user in an app or on a website.
Ad Server
An ad server is a software platform that is used to manage the distribution of ad campaigns across channels.
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]
IDFA (Identifier for Advertisers) dead or not? What are the changes in IOS 14.5?
With the spiking rise in privacy concerns and bombarding advertising promotions based on data accumulation, customers are becoming alarmed about their information’s safety. Apple is one company that took the initiative and altered its privacy policy with proactive indicators. The company successfully safeguarded their customers while giving an impactful space for marketers to work inside. […]
Analyzing Mobile App Metrics for Better Decision-Making
Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Using advanced app tracking analytics further helps businesses monitor user interactions, campaign performance, and in-app events to make smarter data-driven decisions while identifying the most important metrics for mobile apps that drive growth. This way businesses can evaluate the performance […]
ASO Implementation for UA Managers
For app marketers to stay competitive, (app store optimization) ASO implementation is essential. Being two of the most competitive markets in the world, the App Store and the Google Play Store have always created a need for differentiation. Smart marketing teams have always used an App Store Optimization (ASO) strategy to gain a competitive edge. It’s […]
7 Proven Mobile App Marketing Hacks to Improve Customer Engagement
You finally developed your app. The time has come to launch your app on Google Play and the App Store, followed with some mobile app marketing. For every development team, this is the most thrilling time after spending hundreds of hours developing your app. But what’s next is often stressful. About 90% of mobile apps […]
How Super-Apps are Transforming Mobile Marketing?
What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with Chinese markets in mind and are now transforming the super apps market and the mobile […]
Data Never Matches: Addressing The Discrepancies between Mobile Marketing Platforms and App Stores
Before we dive deep into the reasons for the difference in the data from the Analytics Platform (Google Play Store or App Store) and Mobile Marketing Platforms (trackers), let me first assure you that this dissimilarity is completely normal. However, marketers need accurate data to inform their decisions so it falls upon them to address […]
Retention Marketing 101: Leveraging Retention Report & Customer Report in MMP
For businesses today, a competitive business environment means that customer retention is critical for sustainable growth in business. It turns out that, on average, customer retention across all industries is approximately 75.5%. This is significant when you consider that a 5% increase in customer retention leads to an increase in profits between 25% and 95%! […]