Privacy Preserving Technologies

Privacy-preserving technologies (PPTs) offer comprehensive data protection capabilities that minimize personal data use and maximize data security while enabling marketers to gain campaign insights, analyze audience data, and optimize their reach.

Privacy Cloud Application (PCA)

A Privacy Cloud Application (PCA) enables brands and their partners to share and analyze data using a secure platform. The purpose of a PCA is to support ecosystem collaboration despite limited access to user-level data, and enhance end-users experience while preserving their privacy in full.

Session

A session is a single instance of active engagement by a user in an app or on a website.

SKAdNetwork

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

User Acquisition (UA)

User acquisition is the method of driving new users or customers to be acquired for a mobile app business through marketing activity.

In-app events

In-app events are actions users take after installing an app (e.g. a purchase, level achievements, tutorial completion, etc.)

Ad inventory

Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers.

Ad Server

An ad server is a software platform that is used to manage the distribution of ad campaigns across channels.

Ad Mediation

Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms. 

Accelerated Mobile Pages

Google launched the AMP framework in early 2016 due to the increasing need for creating an optimized and tightly integrated user experience, replacing slow and stuttering mobile experiences users had to deal with.