Should apps be using Incentivized Advertising as a Mobile Marketing Strategy?
A quick look into gaming apps will show you SDK from networks offering incentivized ads as a monetization method. Incentivized ads or as they are more commonly known, rewarded ads use a value exchange disposition where the end-user gets something out of engaging with the ad. This is why they are more popular among free […]
A Critical Review: Adverse Effect of SkAdNetwork
There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. This breakthrough architecture not only promotes openness and trust between users and advertisers but also […]
CTV Incrementality: The Smarter Way to Mobile Growth
With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for its ability to revolutionize the way advertisers measure the effectiveness of their campaigns: CTV Incrementality. […]
Everything You Need To Know About In-Game Mobile Advertising
What Is In-Game Mobile Advertising? In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers is happy with the ad-based model of games today. There are different types of mobile […]
The Close-Knit Social Network: Attribution Models for Social Media Marketing
In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing and attribution models comes to your rescue. Digital networking platforms […]
Mobile Geofencing
Mobile Geofencing is a location-based marketing technique that uses a user’s GPS, Wi-Fi, and cellular data to target them with personalized notifications, offers, emails, etc. based on their location.
Deferred Deep Linking
Deferred deep linking specifically caters to users who have not downloaded the app, yet. When you click a deferred deep link, it first checks if the app has already been installed on your phone. If not, it sends you directly to the app store to download it. Once you complete downloading the app and open it, this is when the link directs you straight to the content you were actually looking for.
Click Flooding
Click flood, in simple terms, refers to the practice of generating fake clicks using bots. To achieve click flooding, a fraud publisher generates numerous fake clicks hoping that one of those clicks will be counted as the last click before an app is downloaded by the user.
Bots
The term ‘bot’ literally translates to a robot. It is an automated software application that can perform tedious and repetitive tasks, over and over, without ever getting tired.
Ad Exchange
An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video, and mobile ad inventory.
