Apptrove Onboards Glance Digital Experience As An Integration Partner
Apptrove has officially onboarded Glance Digital Experience as an integration partner, strengthening the platform’s growing partner ecosystem. This partnership enables seamless attribution data exchange between Glance’s lockscreen content experience and Apptrove’s MMP dashboard, helping brands uncover deeper insights, improve campaign optimization, and drive measurable performance across mobile user journeys.
Exploring the Dynamics of Businesses in Mobile Marketing and Programmatic Media
Mobavenue, founded in 2017, has grown from a digital marketing services startup into a full-stack AdTech company supporting app developers, gaming studios, BFSI, and commerce brands. Led by CEO Ishank Joshi, the company focuses on data-driven growth, advanced machine learning models, and customer-first execution. Their mission is to help brands scale efficiently through programmatic expertise, intelligent targeting, and personalized user engagement across the full marketing funnel.
Predictive Analytics: What It Is and Why It Matters?
Using data, statistical analysis, statistics, and machine learning approaches such as regression analysis, decision trees, neural networks, and deep learning, predictive analytics determines the likelihood of future outcomes based on historical big data. The objective is to provide the most accurate prediction of what will happen in the future in addition to understanding what has […]
5 App Store Optimization Strategies You Must Try Boost Your Installs
App Store Optimization strategies are essential in today’s crowded marketplace, where over 2.6 million Android apps sit in Google Play and more than 2 million iOS apps compete in Apple’s App Store. With such massive numbers, achieving sustainable user acquisition and long-term growth now depends on how well your product is discovered, evaluated, and ranked […]
iOS 16 Marketing: How App Marketers Can Adapt to Apple’s Latest Updates
iOS 16 marketing is transforming app engagement with Lock Screen widgets, Live Text, Apple Pay Later, and SharePlay ads. Apptrove helps marketers stay effective, privacy-compliant, and growth-focused.
How to Build Your Own Game App: A Simple 8-Step Starter Plan
Creating a gaming app can feel overwhelming, but it becomes manageable with the right roadmap. If you’re exploring how to build your own game app, this guide breaks down the full journey from concept to launch. With the gaming industry booming and new creators entering every month, now is the perfect time to build something impactful. This blog simplifies the process so you can move from idea to playable reality with confidence.
Secure Your Apps : A 9-Step Complete Checklist For App Security
In the world of technology, having a mobile in hand is the norm. Mobile devices are more frequently used than desktops or laptops. Smartphones carry a lot of sensitive information, including financial and personal data. Thus, they have become a necessary component of daily life and utilising the app security benefit must be the concern of […]
An Intro to Mobile App Analytics in Under 10 Minutes
Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. More specifically, how well teams understand analytics mobile app tracking and turn raw numbers into real decisions. Mobile app analytics is the key […]
Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns
In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent of inflating costs or skewing campaign performance metrics. For app marketers and advertisers relying on […]
How to Re-Engage Inactive App Users Without Losing Them for Good?
The competition between apps today is fierce and it falls upon the app owner’s ability to re-engage inactive app users to determines which apps survive. Failure to do so would mean the users migrating to another app with a similar concept that caters to their needs better. This is where mobile measurement partners like Apptrove […]