Mobile Marketing Strategy 2025: Trends That Will Transform

All in all, with new challenges springing up as we prepare for 2025, the mobile marketing horizon awaits a massive shift. With mobile devices projected

SDK Spoofing

SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app. 

Ad Podding

Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.

Predicted Lifetime Value (pLTV)

The predicted or potential value of a customer, which combines past earnings with current measurements, allowing marketers to build and optimize campaigns around their audience’s foreseeable behaviour trends.

K – Factor

The K Factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.

App Stickiness

App stickiness refers to the ability of an app to keep users engaged and retain them over time. It is a measure of how often users return to an app after installation and how long they stay engaged within the app.