Omnichannel Marketing: Stitching Together Mobile Journeys Across App, Web, CTV & In-Store
Omnichannel marketing connects app, web, CTV, and in-store for seamless customer experiences and growth.
Probabilistic Modeling
In the current data-driven environment, uncertainty is inevitable. Whether forecasting consumer behavior, studying user journeys, or managing ad campaigns, you are continuously working with incomplete, noisy or uncertain data. Probabilistic Modeling provides a strong conceptual framework to work with uncertainty. Instead of just telling you “yes” or “no”, the probabilistic modeling approach gives you probabilities, […]
The Definitive Guide to Dynamic Creative Optimization (DCO): Why Segmentation Makes Ad Creative Smarter
Discover how Dynamic Creative Optimization uses smart segmentation and real-time personalization to make your ads more engaging and effective.
Cross Device
Cross Device links user behavior across devices to help marketers track, attribute, and personalize the user journey.
Expert at Segmentation: Intelligent Customer Find Growth Techniques
Learn how to use segmentation to create personalized, data-driven strategies that increase engagement, reduce churn, and drive sustainable growth.
Universal Links
Universal Links go beyond deep linking; they’re key to better user experience, retention, and app growth in mobile marketing.
Brand Safety
Brand safety ensures ads appear in the right context, safeguarding reputation, ad spend, and consumer trust. Learn key strategies and technologies.
Instant Apps
Instant Apps are lightweight mobile apps users can launch without downloading. They offer seamless access and faster engagement across Android devices.
Web-to-App Playbook Isn’t Just a Strategy — It’s How People Connect
Why Web-to-App is More Important than Ever The fading line between web and mobile app experiences is a thing of the past. Customers want the ability to move from a mobile website experience to an app experience seamlessly, with no friction or retraining of mindsets. This is not only about data transfer or convenience; it […]
In-App Purchase (IAP)
In-app purchases boost revenue by unlocking premium features and subscriptions. Learn their types, benefits, and how to optimize them.