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Mobile Attribution

Banner: What is Mobile Attribution?

Mobile attribution tracks how users discover, engage with, and interact with an app, helping businesses measure and optimize the effectiveness of marketing.

SDK Spoofing

SDK Spoofing

SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app. 

Ad Podding

Ad Podding

Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.