Definition of Progressive WebApp and Its Role in the Future of Mobile Services
A Progressive WebApp combines the reach of the web with app-like performance to deliver faster experiences, stronger engagement, and privacy-first user journeys—without relying on app store downloads.
Attribution Measurement After the Click: How It Will Continue To Change Because Of Increasing Regulations Regarding User Privacy
Attribution measurement goes beyond clicks. Privacy-first marketing relies on aggregated signals, modeled insights, and unified measurement to understand real performance.
The Definition of Concentrated Marketing Strategy in the Feedback-First Era
A concentrated marketing strategy helps apps focus on high-value users by using in-app feedback to drive relevance, retention, and sustainable growth.
What Is Return on Experience (ROX) and How In-App Feedback Redefines App Growth
Return on Experience (ROX) helps mobile apps grow by measuring how users feel, using in-app feedback to turn experience quality into long-term value.
Behavioral Segmentation in Marketing: How User Behavior Shapes Modern Growth Strategies
Behavioral segmentation in marketing helps brands move beyond assumptions by using real user behavior to create relevant, respectful, and sustainable growth strategies.
What Playable Ads Are and How They’re Changing the Way Users Provide In-App Feedback
Playable ads are reshaping how apps collect user insights—before install—for smarter product decisions and higher retention.
The Definitive Guide to Mobile App Growth: Building, Scaling, and Sustaining Growth in Today’s Mobile-First World
A complete guide to sustainable Mobile App Growth in a privacy-first world, driving engagement, retention, and profitability.
In-App Feedback: The Best Way to Improve the Experience of Your App
In-app feedback delivers real-time user insights that help improve app experience, enhance retention, and build user loyalty.
Modern eCommerce Marketing Strategy Training: the Roadmap to Find the Customer in the 21st Century eCommerce World
Build an eCommerce Marketing Strategy that adapts to changing customer behavior, boosts conversions, and drives loyalty for success in 2025 and beyond.
Black Friday 2025: What the New Mobile Shopping Era Means for You
Black Friday 2025 is mobile-first. Shoppers expect fast, personalized experiences, and brands must deliver seamless journeys to drive engagement.