Brand Safety

Brand Safety

Brand safety ensures ads appear in the right context, safeguarding reputation, ad spend, and consumer trust. Learn key strategies and technologies.

Instant Apps

What are Instant Apps?

Instant Apps are lightweight mobile apps users can launch without downloading. They offer seamless access and faster engagement across Android devices.

Web-to-App Playbook Isn’t Just a Strategy — It’s How People Connect

Web-to-App Playbook Isn’t Just a Strategy — It’s How People Connect

Why Web-to-App is More Important than Ever The fading line between web and mobile app experiences is a thing of the past. Customers want the ability to move from a mobile website experience to an app experience seamlessly, with no friction or retraining of mindsets. This is not only about data transfer or convenience; it […]

In-App Purchase (IPA)

In-App Purchase (IAP)

In-app purchases boost revenue by unlocking premium features and subscriptions. Learn their types, benefits, and how to optimize them.

Media Mix Modeling (MMM)

Media Mix Modeling (MMM)

Media Mix Modeling is a data-driven, privacy-safe approach that helps marketers understand channel impact, optimize budgets, and forecast ROI.

Retail Media Networks

Retail Media Networks

Retail Media Networks use first-party data and in-app ads to boost mobile marketing performance and ROI.

AVOD (Advertising-Based Video on Demand)

AVOD (Advertising-Based Video on Demand)

In today’s mobile-first streaming era, your content consumption and monetization strategies are evolving rapidly. One model that’s quickly becoming hard to ignore for you is AVOD (Advertising-Based Video on Demand), which gives your users free access to video content while generating revenue through ads. If you are a mobile marketer, an app developer, a growth […]

Attribution Window

What is an attribution window?

An attribution window is the time between an ad interaction and a conversion, helping marketers track what drives real results.