Ad Fraud in Mobile Marketing: How can Brands Detect and Prevent Ad Fraud
How can Brands Detect And Prevent Ad Fraud? Billions of dollars are wasted yearly in marketing budgets due to Ad Fraud in Mobile Marketing. It has become a primary concern for major mobile marketers as they fear losing business and even have to give up on their businesses as they accept the fact that fraud […]
Mobile Attribution and Marketing Analytics Guide for Gaming
Level up your app marketing game with Apptrove, which gives you tools to attract, retain, and engage high-value players. Learn how you can increase your ROI and maximize your marketing budget. What can Apptrove for Your Gaming App? Attribution We deliver accurate insights into media sources and channels that convert the best so you can […]
K – Factor
The K Factor is a mobile marketing metric that evaluates your app’s virality by considering how many new users the typical existing user introduces to it.
Deep Links
Deep linking is a technique that sends users directly to specific content or pages within an app, bypassing the homepage for a more seamless and efficient experience.
App Stickiness
App stickiness refers to the ability of an app to keep users engaged and retain them over time. It is a measure of how often users return to an app after installation and how long they stay engaged within the app.
Ad Publisher
An ad publisher is an entity, along with a website or app, that displays a single or multiple ads to its audience. In the mobile marketing industry, ad publishers talk over with folks that show advertisements inside mobile apps or on digital websites.
8 Advantages and Disadvantages of M-Commerce: The Mobile Shopping Revolution
Curious about how mobile shopping is reshaping the way we live and do business? In this guide on the 8 Advantages and Disadvantages of M-Commerce, we break down the real benefits and challenges that come with buying and selling through mobile devices. From the unmatched convenience it offers to the hurdles businesses need to navigate, explore how M-Commerce is creating new possibilities, and why it’s more important than ever to understand both sides of the story.