Fun and Fresh Financial Services Marketing That Works!
Discover data-driven financial services marketing strategies, balancing compliance with growth through app optimization, social media, and performance tactics.
Mobile Marketing Strategy 2025: Trends That Will Transform
All in all, with new challenges springing up as we prepare for 2025, the mobile marketing horizon awaits a massive shift. With mobile devices projected to account for 72% of all digital ad spending by 2025, having a solid mobile marketing strategy is no longer optional; it’s essential. But let’s be honest, app owners and […]
Driving Growth, Achieving Goals: Banksathi’s Success Story
Banksathi has been on a mission to make financial products accessible to everyone, especially in underserved regions of India. Since its launch in 2019, the company has connected millions with loans, insurance, and credit cards. But as their reach grew, managing app marketing campaigns, ensuring data accuracy, and navigating the complexities of scaling became significant […]
Organic install
The term “organic installs” refers to app downloads that take place without any direct marketing efforts to attract users through paid or owned media campaigns.
What Is Device Farm?
Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets.
SDK Spoofing
SDK spoofing (otherwise known as SDK hacking) is a type of bot-based fraud, often executed by malware hidden on an app.
Ad Podding
Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.
Ad inventory
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. In the mobile marketing industry, it can refer to the available ad space on mobile websites, mobile apps, or mobile games.
Predicted Lifetime Value (pLTV)
The predicted or potential value of a customer, which combines past earnings with current measurements, allowing marketers to build and optimize campaigns around their audience’s foreseeable behaviour trends.
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Your Handbook for Cohort Analysis Introduction Marketing in today’s era has become more challenging than ever. You can find your target customers scattered across the globe, scrolling through multiple digital channels at different times that work for them. And if your advertising campaigns are to stay effective, they need to align with the often dynamic—yet […]