AVOD (Advertising-Based Video on Demand)
What is an AVOD (Advertising-Based Video on Demand)? In this era where mobile technology reigns supreme, the world of content consumption and revenue generation is changing quickly. The growth of the AVOD (Advertising-Based Video on Demand) model is of utmost significance since this service allows users to access video content at no cost while using […]
Attribution Window
Understand how attribution window influence app installs & user behavior, and campaign success for insights, so you can measure what really drives growth.
Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android
Boost app installs on iOS & Android with creative optimization that lowers CPI, fights fatigue, and drives scalable, effective UA in a privacy-first world.
OEM Advertising and Preload Campaigns: Your Power Move for Scalable App Growth
Boost app installs with OEM advertising. Use preload campaigns to reach high-value users early—before the App Store—with privacy-safe, scalable growth.
CTV Isn’t the Future, It’s the Now of App Marketing
CTV is reshaping app marketing with precision targeting, measurable impact, and unmatched reach. Learn how to leverage CTV to drive installs in 2025.
Mastering View Through Attribution (VTA): The Smart Marketer’s Guide to Mobile Growth
Discover how View-Through Attribution (VTA) uncovers hidden user journeys, boosts install insights, and helps marketers grow smarter, without clicks.
Push Notifications
Push notifications provide instant, personalized updates that drive action. Explore their types and benefits to unlock better user experiences and ROI.
Mastering Mobile App Installs: From 10K Downloads to 1 Million Users
Grow your mobile app installs from 10K to 1M with expert strategies on ASO, smart user retention, performance marketing, and accurate attribution for growth.
Getting SKAN 4.0 Right: A Practical Guide for Marketers
Confused by SKAN 4.0? Learn what’s new and how to adapt your iOS strategy with real insights, not jargon, in today’s privacy-first landscape.
Apptrove by Trackier at Ad:tech 2025: Redefining Mobile Measurement & Attribution
The mobile marketing landscape is changing at a very fast pace and Apptrove by Trackier is on top of it with its new and advanced mobile measurement and attribution solutions. We have attended Ad:tech 2025, organized on March 5-6 in Yashobhoomi, Delhi, to demonstrate how to optimize mobile marketing advertising through accurate tracking, real-time analysis, […]