Apptrove at Mobidictum Conference 2026: Connecting with the Future of Mobile Gaming

The Mobidictum Conference 2026 took place in Istanbul on October 7-8, bringing together the global gaming community and offering industry members, such as mobile marketers and technology providers, a chance to meet and exchange ideas. The conference was held at Istanbul Lütfi Kırdar International Convention & Exhibition Centre on October 7-8. This two-day event highlighted […]

From Share of Voice to Share of Trust: Rethinking Measurement in Modern Marketing

Although a brand can be seen, mentioned, searched etc., it does not establish any significant value to the organisation’s bottom line or perform any business impact. The conversation around marketing measurement and communications is also evolving from ‘how many people saw us?’ To a more relevant question of ‘did we create influence/trust/business value?’ through our […]