AVOD (Advertising-Based Video on Demand)

In today’s mobile-first streaming era, your content consumption and monetization strategies are evolving rapidly. One model that’s quickly becoming hard to ignore for you is AVOD (Advertising-Based Video on Demand), which gives your users free access to video content while generating revenue through ads. If you are a mobile marketer, an app developer, a growth […]

Attribution Window

Understand how attribution window influence app installs & user behavior, and campaign success for insights, so you can measure what really drives growth.

Conversion Rate

Learn what conversion rate actually means, how to calculate it, key formulas & real examples to help improve your website or campaign performance effectively.

Retention Rate: A Complete Glossary

Learn what is a retention rate, look at this insightful glossary! Enhance your knowledge to boost your mobile marketing campaigns & level up your app growth.

CPS (Cost Per Sale)

Cost Per Sale(CPS) explained for marketers. Learn how to calculate CPS, why it matters, how it compares to CPC and CPM, and how marketers use it to improve ROI.

Push Notifications

Push notifications provide instant, personalized updates that drive action. Explore their types and benefits to unlock better user experiences and ROI.

CTV (Connected TV)

Connected TV advertising explained. Learn what Connected TV is, how CTV ads work, formats, benefits, stats, and why marketers are shifting budgets to CTV.

Interstitial Ads

Learn how interstitial ads drive higher engagement rates with full-screen displays. Explore interstitial web ads, banner formats, and video options.

Monthly Active Users

Learn what Monthly Active Users are, how they’re calculated, and why they matter for tracking app or website engagement and growth.

Supply Side Platform

Understand what a Supply Side Platform is, how it differs from Demand Side Platforms, and how publishers use Advertising Supply Side Platforms.