CPS (Cost Per Sale)

Cost Per Sale(CPS) explained for marketers. Learn how to calculate CPS, why it matters, how it compares to CPC and CPM, and how marketers use it to improve ROI.

Push Notifications

Push notifications provide instant, personalized updates that drive action. Explore their types and benefits to unlock better user experiences and ROI.

CTV (Connected TV)

Connected TV advertising explained. Learn what Connected TV is, how CTV ads work, formats, benefits, stats, and why marketers are shifting budgets to CTV.

Interstitial Ads

Learn how interstitial ads drive higher engagement rates with full-screen displays. Explore interstitial web ads, banner formats, and video options.

Monthly Active Users

Learn what Monthly Active Users are, how they’re calculated, and why they matter for tracking app or website engagement and growth.

Supply Side Platform

Understand what a Supply Side Platform is, how it differs from Demand Side Platforms, and how publishers use Advertising Supply Side Platforms.

Mobile Ad

Mobile ad is a digital ad shown on smartphones or tablets. Read the glossary to see how it taps into your screen time and boosts results for brands.

GAID

Know GAID’s definition, technical implementation, attribution mechanics, privacy implications, and strategies in this guide to Android’s advertising identifier.

Device ID

Discover what is device ID is, how it works, key use cases, and examples to help improve tracking, ad analytics, and user insights. Click to read every detail!

Walled Garden

Explore the meaning of walled garden in marketing. Learn how walled garden advertising affects app marketers & how to get better results.