Mobile Ad

Mobile ad is a digital ad shown on smartphones or tablets. Read the glossary to see how it taps into your screen time and boosts results for brands.

GAID

Know GAID’s definition, technical implementation, attribution mechanics, privacy implications, and strategies in this guide to Android’s advertising identifier.

Device ID

Discover what is device ID is, how it works, key use cases, and examples to help improve tracking, ad analytics, and user insights. Click to read every detail!

Walled Garden

Explore the meaning of walled garden in marketing. Learn how walled garden advertising affects app marketers & how to get better results.

Average Revenue Per User

The business metric known as Average Revenue Per User is primarily used to determine how much money a company makes per user or customer over a time period.

Return On Ad Spend (ROAS)

Understand what is return on ad spend, why it matters in marketing & how to use the ROAS formula to measure, analyze, and improve your ad campaign performance.

Cost Per Action (CPA)

Understand Cost per Action, how it’s calculated, and why it matters for performance marketing. Learn when to use CPA to measure real, outcome-driven results.

Demand Side Platform (DSP)

Learn what is a Demand Side Platform (DSP), how it works in programmatic advertising, and why it’s essential for optimizing ad campaigns and maximizing ROI.

Mobile Attribution

Mobile attribution tracks how users discover, engage with, and interact with an app, helping businesses measure and optimize the effectiveness of marketing.

OTT Advertising

Advertisements are everywhere. You move your head and your eyes will probably stumble upon an ad placement. Just like Search Engines, Websites, and YouTube, OTT platforms have also emerged as a beneficial way for advertisers to reach their target audience. Such is a massive rise of OTT advertising accelerated by Covid-19, that the industry itself is […]