Ad Podding

Ad podding refers to a technique in digital advertising where multiple ads are delivered to a user within a single ad break, creating a “pod” of ads.

Session

A session is a single instance of active engagement by a user in an app or on a website.

SKAdNetwork (SKAN) – A Comprehensive Guide

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.

User Acquisition

User acquisition is the process of driving new users or customers to be acquired for a mobile app business through marketing activity.

In-App Events

In-app events are user actions that occur after an app is installed, such as app opens, purchases, or level completions. Tracking these events helps businesses understand user behavior, optimize experiences, and drive engagement.

Ad inventory

Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. In the mobile marketing industry, it can refer to the available ad space on mobile websites, mobile apps, or mobile games.

Advertising Network

Ad networks connect advertisers and publishers by amassing ad inventory and linking it up with the demand for advertising, and ad placements are made in a much more direct way. It also simplifies the entire process of ad placement which has the tendency to be quite complicated, enhances targeting that is very helpful to publishers in monetizing their content.

Predicted Lifetime Value (pLTV)

The predicted or potential value of a customer, which combines past earnings with current measurements, allowing marketers to build and optimize campaigns around their audience’s foreseeable behaviour trends.

Ad Server

An ad server is a software platform that is used to manage the distribution of ad campaigns across channels.

Ad Mediation

Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms.