Limit Ad Tracking (LAT)

Limit Ad tracking is a technique through which users can opt-out for their personal data like device ID being exposed on the internet.

eCPM

eCPM (Effective Cost Per Mille) measures ad revenue per 1,000 impressions. Learn how it impacts monetisation & boosts ad earnings. Read more now—efficiently!

Device Farm

Device farms simulate fake engagement to exploit ad budgets. Discover how Apptrove’s solutions protect against mobile ad fraud and ensure campaign success.

Click Injection

Click injection is a type of ad fraud where fake clicks are injected before installs to claim false attribution. Learn how click injection works and its impact.

Click Hijacking

Click hijacking refers to fraudulent ad techniques that manipulate genuine clicks in digital advertising, leading to incorrect attribution and revenue losses.

Postback

Learn what is a postback, how it works in mobile marketing, and why it’s essential for tracking installs, conversions, and optimizing ad performance.

Blacklist

Blacklists block fraudulent sources like IPs and bots in real time. Learn how Apptrove ensures precise fraud detection with real-time analytics. Save your app.

SDK Spoofing

Learn about SDK spoofing, how it impacts mobile campaigns, and ways to detect and prevent this ad fraud. Protect your app’s ROI with expert insights from Apptrove!

Reattribution Window

Track reinstall behavior with Apptrove. Understand reattribution windows to engage users during reinstalls and improve app retention with clear insights.

Privacy Preserving Technologies

Protect user data with privacy-preserving technologies. Learn how Apptrove enables secure data analysis for optimized marketing and campaign insights.