State of app marketing in ASIA
Asia has quickly evolved into one of the most vibrant and influential regions in the global mobile landscape. With billions of smartphone users, developing digital infrastructure, and a culture that favors mobile-first solutions, Asia has become an engine of new trends, technologies, and consumer behavior. Asia offers huge potential for scaling mobile businesses from well-established […]
Social Commerce & Short-Form Video: Shoppable Ads in 2025
Introduction The way we shop online is changing faster than ever. Just a few years ago, it was basically expected that interactions happened through a single click banner ad + or to a typical web page. Now, shopping often occurs directly within the apps that we spend our time with. Shoppable ads, which are interactive […]
Trends of Ad Creatives in App Marketing
In today’s fast-paced world of app marketing, one thing is abundantly clear: ad creative is now more than just a visual asset – it is what drives performance. With mobile usage at an all-time high and app store competition on the rise, marketers can no longer rely on traditional methodologies or generic ad formats. Your […]
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
The rules of measurement have changed. And no, attribution alone won’t save you. But incrementality testing might. In this guide, you’ll learn how to shift your mindset and your metrics toward what really matters: impact.
Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android
Learn how creative optimization drives more mobile app installs on iOS and Android. Cut CPI, avoid ad fatigue, and scale UA with data-driven strategies.
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]