The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25

The rules of measurement have changed. And no, attribution alone won’t save you. But incrementality testing might. In this guide, you’ll learn how to shift your mindset and your metrics toward what really matters: impact.

Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android

Learn how creative optimization drives more mobile app installs on iOS and Android. Cut CPI, avoid ad fatigue, and scale UA with data-driven strategies.

Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users

Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone.  In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]