The Mobile Growth Report 2026: Acquisition, Retention & LTV Trends
Explore mobile growth trends for H1 2026, including AI-driven acquisition, retention, LTV, attribution, monetization, privacy, and key app market metrics now.
How to Market Your App and Build a Loyal User Base?
Learn practical strategies on how to market your app, boost visibility, increase downloads, improve retention, and drive sustainable user growth today.
The Privacy-Performance Balance: How App Marketers Are Adapting in a Post-IDFA World
Explore how Apple’s ATT reshapes mobile marketing, reducing IDFA reliance and driving privacy-first attribution, MMP innovations, and performance measurement.
State of app marketing in ASIA
Asia has quickly evolved into one of the most vibrant and influential regions in the global mobile landscape. With billions of smartphone users, developing digital infrastructure, and a culture that favors mobile-first solutions, Asia has become an engine of new trends, technologies, and consumer behavior. Asia offers huge potential for scaling mobile businesses from well-established […]
Social Commerce & Short-Form Video: Shoppable Ads in 2025
Introduction The way we shop online is changing faster than ever. Just a few years ago, it was basically expected that interactions happened through a single click banner ad + or to a typical web page. Now, shopping often occurs directly within the apps that we spend our time with. Shoppable ads, which are interactive […]
Trends of Ad Creatives in App Marketing
Explore the latest trends in ad creatives for app marketing, what’s working in 2026, best practices, and ideas to boost engagement and campaign performance.
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
In a world without user-level data, incrementality testing gives you clarity. Learn how to set it up and interpret results the right way.
Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android
Boost app installs on iOS & Android with creative optimization that lowers CPI, fights fatigue, and drives scalable, effective UA in a privacy-first world.
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all their resources into building on the holiday buzz to boost sales, understandably so. However, this seasonal marketing phenomenon isn’t limited to eCommerce alone. In fact, it offers incredible opportunities for the mobile industry making holiday marketing for mobile apps as […]