From Share of Voice to Share of Trust: Rethinking Measurement in Modern Marketing
Although a brand can be seen, mentioned, searched etc., it does not establish any significant value to the organisation’s bottom line or perform any business impact. The conversation around marketing measurement and communications is also evolving from ‘how many people saw us?’ To a more relevant question of ‘did we create influence/trust/business value?’ through our […]
Apptrove at GTC China 2026: Making Waves in Shenzhen
The Apptrove team was represented by Mukul Kaushik (Chief Revenue Officer) and Sukie Cheung (Region Manager-Greater China) at the GTC China 2026, which took place on April 23-24, 2026, in Shenzhen. This event demonstrated Apptrove’s commitment to expanding their global reach and having a solid presence in such regions as Asia Pacific. The GTC China […]
Women in AdTech Forum 2026: Beyond Representation to Real Power
On March 16th, Apptrove and Adgully teamed up to host the Women in AdTech Forum 2026. This wasn’t your typical corporate event where people just talk about diversity to check a box. Instead, it was a refreshingly honest gathering of leaders from across the marketing and tech world who wanted to talk about the things […]
Apptrove at ad:tech New Delhi 2026: Conversations That Matter
The energy at Yashobhoomi for ad:tech 2026 was electric. You could feel it the second you walked through the doors. It wasn’t just a sea of booths and slide decks; it felt like a massive reunion of marketers, tech geeks, and brand leaders all asking the same thing: “What’s actually next for us?” For those […]
Mastering The Future of User Acquisition: Apptrove & Adgully’s Closed-Loop Roundtable in Dubai
The rules of user acquisition are changing faster than ever—and 2026 is set to be a defining year. As privacy regulations tighten, user expectations rise, and channels fragment, marketers can no longer rely on old playbooks. Recognizing this shift, Apptrove, in collaboration with Adgully, brought industry leaders together for an exclusive closed-loop roundtable titled “Master […]
Apptrove at MOBEXX Summit 2025: Real Talk on Making In-App Ads Actually Work
The 2025 MOBEXX Summit and Awards has completed recently and was different than a typical industry event filled with standard speeches and stiff networking; it had an energy about it that was real and exciting, like everyone felt they were ready to move beyond the ‘buzzword era’ and start to have some real, honest conversations […]
Where to Meet Apptrove in 2026: Marketing Events & Conferences
With the ever-increasing pace of change in the marketing ecosystem, being in touch with the right discussions, platforms, and networking with the right set of people is more crucial than ever before. At Apptrove in the year 2026, we will be present at some of the most impactful marketing and tech gatherings in various corners […]
Migrating for Growth: How Apptrove Can Help Scalability After Firebase Dynamic Links
On 27th of November 2025, Apptrove organized a webinar named “Migrating for Growth: How Apptrove Helps You Scale Post Firebase”, where we invited app marketers, growth managers, and product owners to share their views on one of the most pressing changes happening in the mobile world today: the sunset of Firebase Dynamic Links (FDL). The […]
Apptrove at Business of Apps Berlin 2025: Conversations That Shaped the Future of App Growth
In November 2025, Apptrove participated in Business of Apps Berlin 2025, one of the most impactful events for app marketers, founders, and growth leaders across the global mobile ecosystem. Held on 27th November 2025 in Berlin, the event brought together industry experts to discuss how apps can scale sustainably in an increasingly complex and privacy-first […]
Apptrove and MMA hosts Closed-Door Roundtable on Customer Cohorts and Retention
Bengaluru, India – The leadership roundtable “The Power of Cohorts: Turning Seasonal Shoppers into Lifetime Customers,” an exclusive closed-door session organized by Apptrove in association with MMA, saw the participation of leading executives from the digital-first industries. This strategic roundtable discussion aimed at providing an opportunity for the free flow of opinions on the applications […]