The world of mobile marketing is zooming ahead, and keeping up can feel like a full-time job. With so many apps, channels, and campaigns running at once, it’s easy for things to get complicated and for crucial data to get lost in the shuffle.
That’s why we were thrilled to partner with Havas Media Network for a fantastic and very practical event: an agency workshop session held on July 25, 2025, as part of our D.A.T.A. (Data Attribution & Targeting for Apps) Workshop Series.
This wasn’t your typical meeting filled with theoretical lectures. This was an exclusive, hands-on agency workshop that brought together top minds from marketing, media, and mobile technology. The goal was simple: to share real-world experiences, discuss daily challenges, and figure out how to build smarter, more data-driven campaigns that actually deliver results.
The driving force behind the session was clear: as mobile marketing keeps growing rapidly, we need to simplify complex work processes, make our insights much clearer, and ensure that every single step of the mobile marketing “funnel” is truly effective.
Mastering the Full Funnel: Real-World Solutions
The official theme of the session was “Mastering the Full Funnel”—and the focus was entirely on solving the day-to-day problems that marketers face when managing paid advertising campaigns across various channels and different countries.
1. Understanding the Importance of Postback Data (and Avoiding Big Mistakes)
Apptrove’s Co-Founder and CMO, Udit Verma, began by discussing something that’s critical: postback data. Udit explained that without clear, real-time data flowing back into your systems, it is nearly impossible to know where to spend your money wisely. He mentioned, along the lines of, you may have been very close to making a better decision, but small decisions, even with attribution setup, could have large financial implications later on. Udit’s advice was to establish a simple, accurate postback flow as a necessary first step to help keep campaign chaos to a minimum.
2. Retargeting Done Right: Unifying Your Data
Next up was Anchal Siwag, Associate Director of Customer Success, who gave the audience practical advice on how to effectively retarget customers.
She explained that it’s not just about showing the same ad again. The structure of your data specifically, the payload structures used in your tracking plays a critical role in making retargeting work. Anchal explained why brands desperately need a unified data strategy if they want to improve customer retention. She showed concrete examples of how some clients have used automation to successfully scale their retargeting campaigns while keeping their costs surprisingly low.
3. Streamlining Multi-Region Success
Rounding out the panel was Shloka S., Sales Manager at Apptrove, who shed light on the difficulties of managing campaigns that span multiple regions.
Managing one market is tough enough, but handling campaigns across places like India, MENA (Middle East and North Africa), and Southeast Asia introduces huge complexity. Shloka shared specific, successful marketing approaches from clients who managed to unify their campaigns across these different regions by simply adopting a smart, streamlined marketing automation plan. Her focus on real-life case studies sparked a lot of thoughtful discussion among the attending agency leaders.
The Human Element: Real Conversations
What truly set this D.A.T.A. agency workshop apart was the open, collaborative atmosphere. It wasn’t just about passively watching a presentation; attendees were encouraged to participate in open conversations and share their challenges.
The topics covered were highly relevant and practical: discussions ranged from frustrating attribution delays and annoying partner-level inconsistencies (where one partner’s data doesn’t match another’s) to the pros and cons of using different Mobile Measurement Partner (MMP) setups.
Everyone in the room shared a common, singular goal: figuring out how to make data work smarter, not just bigger. The entire conversation revolved around improving efficiency, achieving clarity, and fostering better collaboration—whether that meant making campaign flows faster, cutting down the time it takes to get crucial insights, or simply learning how to work better with media buying teams.
The Takeaway and What Comes Next
As the agency workshop wrapped up, the core message was crystal clear: campaign success in mobile marketing is no longer just about reaching the largest possible audience. It’s about how quickly and intelligently you can understand and act on the data you receive.
This Agency workshop with Havas Media Network is just the beginning. It highlights Apptrove’s ongoing commitment to making mobile marketing more accessible, effective, and transparent for every modern marketer out there. We look forward to continuing the D.A.T.A. Workshop Series to help the industry navigate the complexity and focus on truly driving growth.
What was the main purpose of the Apptrove x Havas Media Network Workshop?
The purpose of the workshop was to simplify mobile marketing processes and help agency teams understand how to use data, attribution, and targeting more effectively. The workshop focused on solving real-world challenges faced by marketers and making the full-funnel workflow clearer and more actionable.
Who led the Workshop and what topics were covered?
The Workshop was led by Apptrove’s Co-Founder & CMO, Udit Verma, along with Anchal Siwag (Associate Director, Customer Success) and Shloka S. (Sales Manager). They covered key topics such as postback data, unified retargeting strategies, and managing multi-region campaigns with automation.
Why is postback data important in mobile marketing?
Postback data plays a crucial role in helping marketers understand which campaigns are performing well. During the Workshop, experts emphasized that without clean, real-time postbacks, brands cannot make smarter budget decisions or optimize their campaigns effectively.
