How to Create or Track URLs the Right Way, From First Click to Final Conversion

Introduction

You may have clicked on a myriad of links without giving a second thought to where the links are coming from and what stories they have. But now that you are creating a campaign, the appearance of links makes them the narrator of your marketing journeys as a marketer. Explaining how to create or track links is more about understanding people and less about technicalities.

When a person clicks on a link, he or she actually makes a decision that carries a lot of meaning for the process of making marketing decisions. In fact, only 39% of companies do attribution, meaning that all those links are not being measured and all those interesting stories are not being told.

But, in fact, link building is something that is done at the last moment in the process of campaign building.

Apptrove approaches things differently. Clean and considered URL tracking is the basis of any authentic analysis story, and this habit brings clarity, context, and confidence. What adds real value isn’t the tools themselves, but you and the decisions you make, journeys you craft, and knowledge you want to uncover.

After reading this guide, you won’t only learn how to create or track URLs, but will also see how this is one of the most human things in marketing.

Why Learning to Create or Track URLs Alters Your View of Your Users

Understanding how to create or use URLs makes you undergo a change that is both subtle and powerful. The concept of traffic undergoes a transformation from mere numbers on a dashboard to an understanding that every click involves a decision made by a real person, in which there is context, intention, and emotion. Understanding link journeys makes you a more considerate marketer, as you start understanding the reasons behind the actions of your users.

A link means more than just a link. It means starting from point A and finishing at point B.

A point B that will show the journey every user undergoes, including where they came from, what attracted their attention along the way, and what made them either stay in the journey or move away from it. It means that by understanding these journeys, you move beyond the optimization of campaigns.

The importance of this transformation becomes even more significant today, as 63% of internet users believe brands do not care about their privacy.

Therefore, in our work, we often describe the usage of tracking URLs as a lens that allows us to analyze user paths in a thoughtful and productive way while respecting privacy and not collecting unnecessary data. The key here is to understand how various touchpoints lead to certain intentions and how intention leads to the conversion process.

When done right, URL creation can result in the collection of cleaner data. If the tracking method is implemented the right way, useful context will be provided to the analyst. However, if both methods are combined, we receive something bigger than context: clarity.

Clarity about what works/what does not work (beginning from types of behavior that the audience demonstrates). 

Whether you are running paid campaigns, doing creative testing, creating personalized onboarding, or measuring retention rate, the journey truly begins here. When you appreciate the craft of link tracking, it’s an opportunity to see your marketing differently, your users differently- and your results will follow.

The Authentic Appeal of Tracking Links

The real magic of tracking links is not in UTMs, parameters or dashboards; it comes from the moments the tracked URLs reveal. In fact, each tracked URL becomes a story of a transition; each click is a representation of a decision where you can tell whether or not something is interesting for the user.

By tracking a link, you gain insight into your users’ behavior without creating any sort of distraction for them. You find out about the source of your audience and you know what items called their attention.

Despite the fact marketers usually are focused on impressions and conversions, the tracking links are showing what is happening in the process of taking steps from pure awareness to interest and taking an action. The magic happens in between two processes.

If you wish to discover the real stories without making complicated analyses, just go for URL tracking!

Why Privacy-First World Demands Smarter Tracking

At present, the world we inhabit is defined by what we demand from users: transparency, authority, and recognition of their rights to privacy. This implies that conventional tracking solutions, such as cookies, cross-app identifiers, or passive tracking of data, are no longer relevant.

This transformation is substantiated by the reality that over 90% of consumers select organizations that make use of their data transparent.

The concept of building or tracking URLs offers marketers an option that respects the new demands and provides a means to measure campaigns without violations. Instead of relying on obscure signals, you can utilize signals of intention. A click. A campaign. A set of clean parameters.

This is one of the reasons modern-day teams are leaning towards link-based analysis. Because it is accountable and transparent, based on interactions by the users, rather than surveillance of those users.

In a privacy-first environment, shaped by SKAN, ATT, and stricter global regulations, using more advanced tracking has become a necessity, rather than just an option to survive.

More advanced tracking does not mean collecting additional information. Instead, it means collecting clean consented information, which will protect user’s privacy and will still help your organization reach its business objectives.

What a Tracking URL Is Made Of, And Why It Matters When You Create or Track URLs

The first time you look at a tracking URL, it may look like a jumble of letters and digits, however once you learn what all the elements mean it will look more like a magic spell than just some coded message. A magic spell that can help you learn about your users and determine their intentions.

Being able to generate or interpret your own URLs isn’t just a technical skill, it can also be used to structure your marketing. Every parameter you include in the URL is like a piece of puzzle that can help you to understand what lies behind every click of the user. For instance, did their journey start with an email, a particular design, a seasonal promotion or a retargeting campaign?

An intelligent tracking URL will get rid of uncertainty. It will answer the question of how each campaign started and how it ended, providing proof to that end. Without a tracking URL, reports become 1,000-piece puzzles: the results are available, but not a single clue as to how they were achieved. In the world of multi-touch, knowledge of the path is half of the challenge.

What matters is how those URLs work on different screens and platforms. A user might come from Instagram, a holiday email, a pre-roll on YouTube, or a partner’s website. Therefore, a tracking URL will help make sense of the data.

As soon as you begin observing URLs the same way as reading books, not merely as an assortment of characters, you will start designing better campaigns right from the beginning. You will understand which messages succeed, what medium you should focus on, and which journeys have the highest value. In an age when consumer confidentiality, consent, and transparency are becoming more important, just having a clean, trackable URL is not a luxury, but a responsibility.

A great URL is uncomplicated.

A perfect URL is deliberate.

An ideal URL helps you know your audience without violating any of their trust.

Every Tracking URL has a Backstory built into it.

Each tracking link is a unique story in and of itself. Of course, at first it seems to be just a bunch of symbols and parameters, but under this visual disguise rests a human experience behind a decision. When a user clicks a link, it means he/she decided to take some step. And this step counts. A tracking link will help you reveal its meaning in a very deep way.

Let us give you an example of those parameters that tell your story:

One of them tells you where the user comes from.

Another one tells you what message made him/her dive in.

Another shows you the most efficient format of the content.

When you master the ability to create and track URLs for a purpose, you start understanding and analyzing these mini-stories. You catch the trends that others can overlook. What creative caught the attention and what headline guided the person to the conversion?

And clicking means an event — and event is a story. A tracking URL lets you read the story.

Why Parameters Are More Important Than You Think

Although parameters seem to be trivial they are really powerful. Parameters show the way of data collection, define the accuracy of the attribution and influence the campaign analysis. Absence of a parameter means the loss of one more opportunity for gaining useful information.

For instance, if you track wide-ranging sources but do not specify the medium, you will identify the source of traffic, but will not know how it has been obtained. If you have not included the campaign parameter in your data you will have no clue regarding the success of your message. URL tracking is similar to building. If you take one brick away, the whole wall is going to fall down.

Today, when everyone is focused on budget limitations in marketing and monitoring the consumer journey, parameters make your work precise. By removing uncertainties parameters help you to generate better reports and have a powerful insight.

By creating tracking URLs you start using your parameters. Now, your hypothesis provides you with valuable information and leads you to success.

How to Create or Track URLs without Chaos in Your Campaigns

Professional marketers know this feeling, a campaign that’s doing well, wonderful creatives, appealing copy, and then it’s time to check your tracking URLs, the last-minute bunch of URL mess ruins it all. Some of the URLs don’t look right, the coding isn’t perfect, and the numbers tell nothing useful. What about the results? They don’t tell a story; they can only be guessed.

Why does this happen? URL marking and tracking are considered a task without any importance. If you made URL creation and tracking a strategic task, you would no longer face issues in the implementation of campaigns.

An effective URL structure not only gives you great analytics but also changes your entire approach to your campaigns. It provides clarity and makes it easier for you to plan, implement, and measure all the steps you are taking. You will be able to focus on the things that really matter. More importantly, URL structure protects you from data chaos that destroys credibility and expenditures.

You don’t need to decipher what your own marketing tells you.

That is what proper URL does.

As soon as you start to structure your URLs correctly, you start feeling differently. You’ll see that all of your messages are coherent, and channels are more predictable. Attribution and tracking will be easier. And teamwork will not be an issue anymore as everyone is speaking the same language.

So the main target is to get into a habit of keeping your URLs clean, organized, and effective.

As a matter of fact, campaigns do not fail because their idea was bad. Campaigns fail due to messy data problems.

Constructing Tracking URLs for Every Channel with Which to Engage

Every medium has its own energy when implementing a campaign, and so it is with the tracking URL, which should channel all those energies into a single container, regardless of whether you are crafting an email blast for the holidays, building up a carousel for social media, creating paid ads, or a personalized push notification,.

For paid campaigns, you need to use URLs that will show the medium and the intention behind the ad posting. Thus, if the campaign is run on Instagram Stories, then the tracking URL should reflect that. The fact that it should be as clear as possible for you in the future, but it doesn’t have to be an obscure acronym. The same goes for mailings: you can use different parameters that will tell apart newsletters, promotional letters, retention messages, and seasonal marketing campaigns. Additionally, if you have engaged influencers and partners, it would also enable tracking of which influencer or partner formed which advertising audience.

Every channel opens a specific view on the behavior of users. However, the tracking URLs are the connecting links that join those views into one.

The Mistakes Marketers Make When They Create or Track URLs

Mistakes involving URLs rarely look substantial. These are small and quiet mistakes — but each one has implications.

The first mistake is inconsistencies. When a team uses different naming styles across channels, there is chaos in reporting. The second mistake is too much information: URLs that are overloaded with parameters seldom clarify anything and often create confusion. The third mistake is skipping parameters altogether, which requires your analytics tool to make assumptions about what happened to the user interaction — and I’m sure you already know that assumptions do not aid your optimization efforts.

A very subtle mistake is using strange shorthand. What seems obvious today will be impossible to read in six months. And the biggest mistake? Not documenting anything. Team members think they will remember the structure- until they realize six months later that they don’t remember.

These mistakes do not necessarily break a campaign — but they break your understanding of the campaign. Understanding is everything.

Why Clean Naming Conventions Will Benefit Your Future Team

While naming conventions may not seem as exciting as other, more glamorous concepts, your future self — and every person you will work with in the future — will appreciate the work you put into naming conventions. When you create or maintain URLs in a predictable pattern, the most amazing part is that everyone knows what they are looking at, even if they didn’t build it.

Clean naming conventions remove friction in reporting cycles. They reduce the time you spend deciphering URLs. They limit misattribution as you are building dashboards. And they give new team members clarity as soon as they arrive.

Good naming conventions are not hard and fast rules to follow, but rather guardrails that help your team avoid extreme inconsistency. And with good naming conventions in place, mistakes become less frequent, handoffs become cleaner, and campaigns can scale without losing their form.

Your tracking will never be cleaner than when your naming is consistent.

How to Track URLs in Web, Social, and Mobile

When you step back and assess your user journey across different platforms, one thing stands out: people respond differently to where they meet you. Someone who sees your brand on Instagram is not the same person who scrolls your website late at night, nor someone who clicks on the link in the push notification from your mobile app. Their mental state is different. Their expectations are different. As such, how you create or track URLs has to shift.

Tracking URLs across different channels is not about achieving perfection. It is about respecting the context of how people find you. On the Web, clicks are typically more deliberate. On Social, clicks tend to be earned through curiosity or discovery. On mobile, decisions are made quickly and instinctively, typically out of convenience. Tracking URLs helps you understand those little moments without ever needing to encroach on the user.

It offers an avenue for measuring motion in a new dimension: not just how many people clicked, but how they clicked, where they came from, and what mindset they may have been in at that time. If the same structure appears every time, your data is a dialogue between platforms — one that displays patterns, preferences, and revelations, and that would be kept secret otherwise.

When you begin to think of URLs as signals of real human behavior as opposed to strings of cryptic text, you begin to analyze with empathy. You move from guessing to understanding. And this clarity helps you build experiences that feel more intuitive, more personal, and most importantly more effective.

The Ever-Changing Story Your Tracking URLs Tell From Platform to Platform

Every platform changes the narrative your tracking URL can tell. Specifically, the web offers you parameters to better understand user intent: were they browsing, comparing, researching, or ready to buy? Because desktop sessions are often more involved, your URL structure needs to reflect that — clearer campaign names, more meaningful content parameters, tighter naming conventions.

On social media, now everything happens fast. Users scroll, pause, swipe and jump. Your tracking URLs should be able to capture that energy. You choose parameters that are thought of specifically for the platform — placement, creative type or sample audience variation. The more you can individualize your URL usage to the behavior on social, the better you can understand which emotions or formats catalyzed action.

On mobile — especially inside apps, or the notification screen, URLs need to be light, clean, and agile. Tracking decisions made in seconds – the kind of decisions that can be shifted with a small nudge.

On each platform we’re telling a small part of a yet-to-be-told story. All your tracking URLs are doing is helping you listen.

The Nuanced Differences of Tracking Paid vs. Organic Traffic

Paid traffic and organic traffic behave differently, your URLs need to know that. Paid traffic typically has clear goals and structured implementations. As a result your URLs need detailed parameters such as creative variables, target groups, placement, content types, etc. All of these variations allow you to optimize clicks efficiently, as every paid click has costs and opportunities.

Organic traffic is different. It can be based on curiosity, search intent, a recommendation from content someone may have consumed, or brand recognition (e.g. seeing your logo). Your tracking here should be light, but intentional, with simple parameters to help you understand which touch points had an influence on trust without cluttering your data with noise.

The basic difference is obvious – paid traffic is based on motivation: paid users are there because you invited them. Organic users are there because they were already looking. Tracking URLs allows you to understand the mindset of the users when they click a paid advertisement vs. organic discovery, and to inform your future approach to strategy.

Insights into Real Behavior Through URL Tracking 

URL tracking does not simply show you what the user clicked on, but why. It illustrates curiosity peaks, moments of drop-off, creative impact, channel influence, and even nuanced behavior. It gives you insight into the messages and experiences that resonate with people, the platforms that sparked success, and what user journeys convert naturally.

When you create or track URLs intentionally, you’re not recording data; you’re recording understanding. And it’s that understanding that transforms marketing into a more human aspect — patterns expose needs, stories expose motivations, and insights expose ways in which people have chosen to navigate their journey through your brand.

Mobile Journeys Aren’t Straightforward — Here’s How to Create or Track URLs That Work in Apps

The web functions like a straight path. Mobile works like a maze. One moment, a user’s scrolling through a social feed, the next they’re in an app, then back into a browser, and finally back to the app, presumably without remembering they had pushed it yesterday. Mobile journeys are nonlinear, emotional, spontaneous, and at times delightfully chaotic.

Because when you create or track URLs for mobile, your task is not just getting a user from one point to another. You are directing a user through an experience of their choice, in a way that feels natural, safe, and uninterrupted. A single misdirected or misplaced link can completely disrupt the flow: a wrong screen, stuck in the app store, or simply abandoning the journey because the routing didn’t work.

Mobile journeys are layered as well. A tap in an advertisement does not function the same as a tap in a browser. A link in WhatsApp is not the same as a link in an email. And every time a user switches applications, they also switch their emotional state. They are either curious, impatient, hopeful, distracted, and your tracking URL must respect that moment in time.

Mobile routing is not about forcing someone into an application. It is about helping them find the exact destination they intended, without friction or confusion. When you are able to track URLs across mobile channels to facilitate this process, you are not only collecting behavioral signals, but also building trust with your user. Users never forget a seamless experience. Users also never forget a non-seamless experience.

As journeys become increasingly fragmented and privacy demand increases, the art of thoughtful mobile URL creation becomes increasingly important. You are not chasing the user; you are simply meeting the user where they are and leading them exactly where they intended to go.

Mobile Routing is More Emotional Advancement than Technical Advancement

On mobile, every tap feels meaningful. People use phones closely, thrusting through their use, and expect them to “just work.” For this reason, mobile routing is more emotional than technical. You are dealing with micro-moments – the moments where a user decides to stay or leave in a split-second decision.

If your routing sends them to the wrong place for even a fraction of a second, they’re frustrated. If your link leads to a page telling them they need to log in again, their patience is gone. But, if the routing is smooth, if the link takes them to the right screen, the right content, the right offer, it feels seamless. Invisible. Effortless.

The emotional part isn’t in the coding. It’s in the expectation. When you create or track URLs on mobile and truly empathize with your automated users, you help the user feel understood. And feeling understood is what drives the user forward.

Understanding Deep Linking as If Explaining to a Friend

Let’s say you invite a friend over, and they ask for your address. Instead of giving them your apartment number, you just tell them the building. Your friend arrives, walks inside, looks puzzled, then calls: “Where should I go now?”

This is what a standard URL does to a user on mobile.

Deep linking is when you tell your friend which door to knock on. The user doesn’t just find their way into your app; they land directly on the screen they expected—the product page, the offer, the cart, the profile, the video, the exact moment that led them to click.

Deferred deep linking is when they don’t even have your app yet. They install the app, they open the app, and they land on the intended screen. It’s like remembering the address for them, except it’s a mobile experience.

When you create a link, or track a URL, or create deep links, you are removing friction from the journey. You are making it feel as though your app is smart, welcoming, and in tune with their intention. It’s almost like you were expecting them.

How Privacy Shapes the Way You Track Mobile Journeys

Mobile privacy is not an impediment — but rather, it is behavior modification. Consumers expect more responsible actions, more transparency and control, and less of a tracking footprint. When tracking URLs on mobile, you are operating in a world where consent prompts impact your tracking, your OS has tracking restrictions, and your content may be in an encrypted ecosystem.

This does not prevent you from tracking; it requires more intentionality.

Instead of tracking everything, you’ll be tracking what really matters. Instead of building complex URL structures, you’ll be building clear, purpose-driven URL structures. When users opt in to provide shared signals, you need to be responsible, safe, and meaningful in the way you respond to them.

The future of mobile tracking is not about tracking more; it’s about tracking better.

Defining Success: What You Truly Learn from Creating or Tracking URLs

After your URLs are live and our users begin to click through them, our process shifts from development and creation to the interpretation of meaning. Tracking becomes less about numbers and more about understanding themes, emotions, and signals in the deep background. When you create or track URLs with shape and purpose, the insights that come from are valuable and will impact everything from your creative decisions to your channel strategy, to how you tell the story of your brand.

The most common assumption is that URL tracking is exclusively about performance. URL tracking is about personality. We see the things that our users react to, which messaging resonates, which social media channels impact thought, and where they drift along their path. We see curiosity and engagement and when it fades away. We see how audiences behave when there’s no one in the room watching. The more you’re consistently tracking your URLs, the deeper those stories get.

This matters because the median click-through rate across industries is only about 1.51%, showing how rare meaningful user actions actually are without clear, intentional URL journeys behind them.

You’re not measuring clicks; you’re measuring patterns of human behavior.

And that is where the real value is.

Characteristics That Count

The dashboard can be overwhelming with numbers, and the inclination is to review everything. URL tracking is good when you hone in on the characteristics that showcase behavior.

First, click-through rates demonstrate interest — not just that an individual saw your message, but that it resonated with them enough to prompt them to take action. Second, conversion rates showcase intent and alignment — meaning the person was satisfied with what they discovered after clicking. Third, source and medium attribution identifies where your most engaged users are located, understanding how each platform fills a role in your ecosystem. 

Journey completion rates are particularly useful on mobile devices because one wrong routing can interrupt the journey. The journey completion rate signifies whether users reached the screen they were promised. Fourth, engagement depth demonstrates how far they traveled, how long they stayed, and what engaged their attention.

Every metric is a clue. Once you develop or track URLs with the correct parameters, these clues tell the story, which tells you how to refine your message, enhance your strategy, and ultimately deliver experiences that feel more intuitive each time.

Transforming URL Metrics Into Campaign Optimizations

Data only becomes useful as a tool when you use it. URL metrics show you where your campaigns are working in correspondence (or lack of) to user behavior. If one platform consistently drives deeper user engagement, it might be worth shifting more ad budget or creativity towards that platform. If one message resonates better with users and converts more than other messages, that tone or language might be the right direction for your next campaign.

When URLs expose drop-off points, you can fix broken user journeys. When URLs expose continuous patterns, you can get more targeted with content personalization. When URLs expose the best entry points, you can improve your targeting and build campaigns based on people’s known intent.

The real power of URL tracking isn’t in its precision; it’s in its adaptability. Each insight gives you a minor advantage, and when combined those advantages across multiple channels and campaigns, you ultimately build a strategy that feels sharper, more relevant, and far more aligned to what your users actually want.

Behavioral Patterns You Will Only See From URL Tracking

Some patterns will only emerge when you observe a large number of URLs. You naturally pick up on which parts of the day create curiosity, which platforms lead to faster conversions, which content formats create more dives into your site, and which journeys stall quietly.

You start to see the emotional tension of your users: when they glance, when they commit, when they compare, when they hesitate.

And because every URL you track has context (source, medium, campaign, content), these patterns will, over time, map your audience’s behavior in the real world, a map on which you can publicly build your whole strategy.

How Apptrove Keeps Your URL Tracking Clean, Consistent, and Privacy-Ready

Once you start creating and tracking URLs across channels, you’ll realize something incredibly quickly: chaos is the natural state of things. Every team names things differently. Every channel contributes a parameter of its own. Every campaign has “just one more version”—and before you know it, your data looks like it’s speaking five different dialects of the same language. 

This is exactly where a structured, privacy-aware system helps, and where we tout, becomes the backbone of your tracking layer. Not because you need yet another tool, but because you need a single source of truth that doesn’t break apart the moment you bring in a new platform, team member, or creative idea.

A clean tracking setup is not necessarily about UTMs or URLs, but about ensuring that everyone sees the same story. We help keep parameters consistent, automate naming conventions you would have built manually, and ensure that every click – whether it originates from web, social, or mobile – conveys meaning, not noise.

The real win is in privacy readiness. As platforms impose more restrictions on identifiers and tighten their policies, messy tracking is the first thing to break. Properly governed URLs, validated parameters, and privacy-oriented routing enable you to continue learning about your audience, without going beyond what’s permitted (or expected).

And when your team scales, new channels pop up, or privacy protocols change again, your tracking remains steady – not because you kept up with every change, but because you built your foundation for clarity from the jump.

The Future of Building or Tracking URLs as a Marketer

AI Will Change the Way You Build Tracking Links

Very soon, you won’t create or track URLs in even a remotely recognizable fashion. You won’t open spreadsheets, copy UTMs or worry if a teammate more likely types “spring_campaign” or “spring-cmp.”

You will just describe what you are launching — “a retargeting campaign for people who saw product X” — and AI will build the URL, the parameters, the naming convention, and even the routing logic in an automated fashion. In fact, 88% of marketers say they already use AI in their daily marketing roles.

Instead of managing the structure, you’ll manage the intention.

AI will turn your goals into tracking logic, identify inconsistencies before they break your data, and correct forces you most likely forgot to check. You will create or track URLs without touching a single parameter, because machines will build the grammar of tracking and you will focus on the story of the things you did track.

Privacy Will Drive You Towards More Ethical Tracking

The evolution of privacy laws will create a scenario where marketers will finally feel empowered to do what should have always been the default: tracking people, while still offering valuable insights.

You’ll depend less on identifiers and more on patterns. Less on personalized, granular data and more on contextual signals. The future of URL tracking will no longer be about maximizing every single detail of a click, but rather truly understanding behaviours without crossing thresholds.

Ethical tracking will not slow you down – it will make your insights sharper. When people feel comfortable with the data collection process, they will provide you with more of their data. Clean consent flows, privacy-ready parameters, and smooth routing will become the new update.

Adaptive Links Will Automatically Personalize Journeys

The next generation of URLs won’t simply “send traffic somewhere.” They will respond.

Imagine one link that understands whether someone is on Android, iOS, desktop, or inside another app — and quietly picks the easiest path. No hassle. No cul-de-sacs. No more manual mapping for all the platforms.

Adaptive links will read the context in real time and personalize the journey without being disruptive:

A new user sees onboarding.

A recurring user picks up where they left off.

A loyal user goes right to their saved preferences.

All of the technical magic will happen under the hood; all the user will feel is that everything “just works.”

For marketers, the future will feel like “fewer steps, fewer mistakes, fewer fixes…and more time being creative and actually moving people.”

Your Final Thoughts — The Immutable Need to Create or Track URLs

At its core, tracking URLs has never been about parameters or redirects. It’s always been about people; the moment they pause, think about it, and click. When you create or track a URL, you’re not just tracking a path; you’re learning about what piqued curiosity, what built trust, and what made a user feel that link was worth clicking.

Even as tools evolve and journeys become more disjointed, a trustworthy constant is that every digital story starts with one deliberate tap. And understanding that moment will always matter. URL tracking gives you the language to understand that intent — not as a technical exercise, but as a way to identify nuances, kindness, and clarity in a user’s behaviour. 

Every link is a small invitation. URL tracking lets you understand who accepted your offer, and why. 

If you’d like to know more about this, feel free to contact us or even try it for yourself using a free trial – sometimes the best way to understand a journey is to just walk through it.

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