On July 24, 2025, At the Media Quest Summit Apptrove organised a roundtable with afaqs! in Mumbai. What made the event different, is it was a thoughtful discussion about what it truly takes to build measurable, transparent mobile campaigns in today’s performance-driven world.
The roundtable was part of Apptrove’s D.A.T.A. (Data Attribution & Targeting for Apps) Series, Its aim is to bring together marketers, media leaders, and growth professionals to talk openly about the challenges and opportunities in digital marketing. This session was titled: “Beyond Impressions: Building Measurable, Transparent Mobile Campaigns.”
We had an incredible panel from team Apptrove:
- Udit Verma, Co-Founder & CMO
- Shloka Shetty, Sales Manager
- Anchal Siwag, Associate Director – Customer Success
Together, they shared real-world insights into how mobile marketers can move beyond just looking at impressions or installs and instead, focus on data that drives decisions.
The Core Conversation: Why Measurement Matters
The industry is crowded with digital space, many brands are still chasing vanity metrics. But at the roundtable, the discussion centered on why attribution, clean data, and transparency matter more than ever.
Udit Verma, CMO & Co-founder, spoke about how the right postback setup can completely change how a campaign is measured. When your attribution is clear, your decisions get smarter — whether it’s budget allocation or retargeting strategy.
Next, Anchal Siwag, Associate Director – Customer Success,shared her insights by explaining the real struggles marketers face, like fragmented data or no real time reporting across partners. She added how Apptrove is helping marketers solve that with simple, unified workflows and better campaign visibility.
Then Shloka Shetty, Sales Manager gave the audience a new point of view by sharing how brands of multiple industries are utilising Apptrove for full funnel management, retarget more effectively and measurably enhance ROI.
Not Just Talk — Real Engagement
What made the roundtable engaging was how interactive and open the conversation was. It wasn’t a one-way session. Attendees from brands, agencies, and media teams also shared their perspective, experiences and raised questions.
Talking about issues like delayed postbacks to challenges in multi-geo campaigns, the group discussed it all and found common ground on what’s needed: more transparency, better tools, and less guesswork.
What’s Next?
This roundtable was another step in building a more accountable and insightful marketing ecosystem. It shows that while technology is an important factor, it is the discussions like this that plays a key role in pushing the industry forward.A big thank you to afaqs! for partnering with us, and to everyone who joined the discussion. We’re excited to continue the D.A.T.A. Series and keep sharing what we learn along the way.
