From Casual to Competitive: Mobile Game Analytics for Every Playfield

Acquire, engage, and retain gamers with holistic app experiences and mobile game analytics that take them on a journey from discovery to conversions. Move beyond qualitative metrics to dive into mobile game data analysis, uncover in-app behavior, creative preferences, and favored channels of your gaming audience, so you can be right where the stakes lie. Measure DAU, MAU, session duration, engagement metrics, and conversion rate with real-time analytics to optimize user acquisition, monetization strategies, and long-term player retention.

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The All-in-One Toolkit for Mobile Gaming Success

First Impressions Matter

Launch Your Game with the Confidence of Precise Targeting

No matter if you’re a gaming studio or a new developer, integrate as many (or as heavy) apps onto the platform at the same time. Connect every pre-install touchpoint – be it web, email, social media, or CTV – to create contextual journeys for gamers of closely packed niches. Use game app analytics to assess the devices, regions, and campaigns with high potency and ensure you acquire new users without budget losses.

Track user acquisition cost, conversion rate, and early churn rate using cohort analysis and event tracking to ensure scalable growth from day one.

Daily App Activity Charts
Combine DAU and MAU with session duration and engagement metrics to identify high-retention cohorts.
Fully Customized Dashboard
When your eyes are fixed on global domination, your data streams should aim to assess aggregated impact.
Realtime Data Reporting
Enable real-time analytics for campaign performance, ad revenue, and in-app purchases across all acquisition channels.

The Sticky Factor

Drive High User Engagement With Retargeting

Once the hype of the launch phase wears off, it is essential to maintain a healthy player ecosystem to keep up the gaming revenue. And that’s where Apptrove’s re-engagement suite can help. Use cohort analysis, player segmentation, and behavioral analytics to predict churn, improve retention rate, and increase lifetime value (LTV).

Identify high-paying gamers by creating cohorts based on in-game activity and session lengths. With mobile game data analytics, these cohorts become actionable segments that drive retention and higher LTV. Make it easier for your loyal gamers to keep coming back, and difficult for new ones to leave with highly-personalized messaging that springs from insights about their choice of marketing channels and ad types.

Deferred Deep Linking
Take loyal gamers to specific areas or levels in the game.
Custom Events for Game Levels
Attribute multiple in-app conversions for clear picture of ROI
Activity-Based Audience Segments
Deep dive into user engagement metrics, session duration, and player behavior from day zero.

Scale Up and Stand Out

Build Multiple Partnerships of Value with one SDK

When you’ve got the partners and plans to take your game to new markets, why should postbacks be a problem? Use Apptrove SDK to save the time wasted in integrating each partner – regardless of the platform they use. Optimize monetization strategies across ad revenue, in-app purchases, and cross-promotion with unified performance insights.

Make smarter media-buying decisions with a comparative view of performance of channels, ad networks, and publisher-direct investments across multiple brands. Relay audience insights and attribution data to all publishers for sustainable growth.

In-Depth Reporting Filters
Create custom dimensions to see what you need to know - nothing more, nothing less.
Smart Banners and Scripts
Identify which creatives and landing pages drive the highest conversion rate, ARPU, and lifetime value (LTV).
Swift ROAS Calculator
Analyze ROAS alongside user acquisition cost and lifetime value for accurate profitability insights.

Safeguard Your Growth Journey

Fraud Shields Designed for Every Step

When your business reaches many shores, it is bound to attract fraudsters of all scale and size. Detect simpler fraud types in realtime with built-in mobile game data analytics to protect your ROI. Maintain clean datasets for churn analysis, retention rate tracking, and accurate monetization insights.

And setup tailored validation rules to prevent them from derailing your campaigns. Apptrove SDK is automatically updated at the backend to ensure that your data security is always up-to-date, so you won’t have to worry about anything else except business scalability.

Don’t Just Play the Marketing Game,
Master It!

Pre-Launch

Integrate Apptrove SDK
UA Campaign Attribution
Creative Testing

Launch

Click/Install Tracking
Retention Analysis
Fraud Detection

Post-Launch

Segmentation and Targeting
SkadNetwork Analytics
Monetization Insights

Anti-Fraud Protection

Identify Fraud Types
Threshold Setting
Media Source Optimization

Case Studies

Ace23 increases its revenue and campaign efficiency by 20%

Despite being one of the largest gaming platforms in India, Ace23 could not revel in its success owing to the tons of marketing budget that drained into fraudulent installs and fake users. With Apptrove, the brand ramped up its partnership game by introducing an extra layer of protection against attribution, install, and in-app conversion frauds.

Learn About Ace23’s Experience with Apptrove

Challenge
Rising instances of mobile ad fraud with network partners and individual publishers
Solution
Customizable anti-fraud settings for each partner, and validation rules for conversions
Impact
Anti-fraud suite, tailored reporting features, on-demand integrations with ad networks.

Improved player retention, reduced churn rate, and higher lifetime value through accurate attribution and fraud-free analytics.

Get Started Faster: Your Questions Answered

What is game data analytics?

Gaming data analytics helps developers and marketers profile users according to their demographics, feature preferences, and in-app behavior. With these insights, they can personalize the app user journey, improve gameplay, and ultimately increase the lifetime value of each user. Track ARPU, lifetime value (LTV), ad revenue, and in-app purchases with advanced data visualization.

Why is game analytics important?

Mobile game analytics help to identify trends in user acquisition, purchasing behavior, and churn rates, allowing marketers to determine the impact of game design or functionality, marketing campaigns, and monetization strategies on business growth. They can be crucial in ensuring that your app stays relevant, popular, and user-friendly.

How to use game analytics?

Gaming data analytics like clicks, install rates, and user acquisition costs can be indicative of ad performance in your mobile marketing campaigns. While advanced level analytics like cohort reports, audience segments, and average Return on Investment (ROI) can help you assess the profitability of your app campaigns.

What is an example of game analytics?

Custom in-app events, session length, uninstall rates, and Average Revenue Per User (ARPU) are some of the most important mobile game analytics. They help developers identify the hindrances in-app user experience.

Do mobile app games make money?

Mobile app games are increasingly profitable due to their ability to adopt multiple in-app monetization methods. Subscriptions, in-game advertising, tournament passes, and exclusive rewards are some of the commonly used tactics for generating revenue through a mobile game.

Craft Winning Mobile Marketing Campaigns