Cohort reporting provides clarity and detail on customer behaviour as it enables marketers to group together customers based upon when they signed up or how they were acquired, thus revealing patterns in customer behaviour that might otherwise be masked by aggregate averages across all customers.
Apptrove’s Cohort Reporting allows you to not only measure retention but also metrics like installs, uninstalls, in-app events, sessions, revenue and average revenue per user (ARPU). Therefore, through cohort reporting, you can not only assess the overall retention of their users but can also measure the conversion rate, how deeply engaged the users are, and their value as well.
Especially for mobile apps or games, where the customers churning early and the ones converting and monetizing over time (long tail) are both important, the availability of tools that can measure both user behaviour and revenue signals provide clear differentiation in a competitive marketplace.
Features of Cohort Reporting in Apptrove
Three Flexible Ways To View Cohort Data
The following are the three distinct cohort reporting views that Apptrove provides to enable marketers to analyse their data in the most meaningful ways:
- Unified View: The unified view of cohort reporting allows marketers to combine both acquisition and retargeting data into one comprehensive view. The last-touch logic ensures that if a user interacts with multiple campaigns, only one retargeting event is counted towards the user for that campaign. The cohesive view creates a complete understanding of user behaviour acoss all campaigns and touchpoints, thus providing valuable new insights for marketers.
- User Acquisition View: This view focuses only on new installations and allows you to evaluate how effective each channel was at achieving your user acquisition goals as well as the quality of the users acquired. This is ideal for monitoring which acquisition campaigns generate the highest value users over time.
- Retargeting View: The retargeting view helps in assessing how well your retargeting efforts are performing by tracking the returning users brought back through re-engagement campaigns. With this view, you can evaluate how well your retargeting strategies work in driving sessions, events, and revenue from previously acquired users.
Apptrove’s Cohort Reporting offers a variety of perspectives for marketers to help them assess both their acquisition performance and their retention trends with a high level of detail and granularity.
Multiple Metrics for Full-Funnel Insights
Cohort reporting in Apptrove goes beyond standard retention metrics. Marketers can also use the following metrics to ensure they are maximizing their understanding of their app’s performance:
- Install & Uninstall Metrics: Monitor churn rates and identify points where users are dropping off from the app.
- In-App Event Metrics: Analyze the total number of in-app events, the average number of in-app events per user, and the number of unique users taking specific actions within the app.
- Session Metrics: Assess user engagement over time by measuring the number of sessions users have had.
- Revenue Metrics: Monitor your app’s total revenue, ARPU, and average revenue per in-app event to identify the most valuable cohorts of users.
This type of approach allows marketers to evaluate user retention, engagement, conversion, and revenue generation.
Granularity & Time Windows
Apptrove’s cohort reporting allows marketers flexible granularity to zoom in or out, to analyze both short-term and long-term trends depending on your campaign needs. Supported time ranges include:
- Days: Track behavior up to 120 days
- Hours: Analyze early engagement up to 72 hours
- Weeks: See trends up to 28 weeks
- Months: Monitor long-term engagement up to 4 months
This flexibility helps you identify both early drop-offs and long-term retention trends, enabling precise optimization.
Visualize Patterns With Heatmaps
Apptrove offers Cohort Reporting tools with multi-colour heatmaps to quickly identify cohort performance trends. The heat maps allow you to quickly identify high-value cohorts, spot churn, and see which campaigns are creating the most engagement or revenue.
Why Apptrove’s Cohort Reporting Changes the Game Completely
- Identify churn early: Know where users are disengaging and fix those weak points in onboarding or your campaigns.
- Measure the true value: Look beyond the installs and also assess revenue and engagement.
- Compare campaigns: Evaluate acquisition and retargeting performance so that you can compare and maximize your budget accordingly.
- Segment smartly: Filter your data by channel, partner, location, or ad creative to find your best performing cohorts.
Get Started with Cohort Reporting
Apptrove’s Cohort Reporting is now live and ready to provide insight into user behaviour, retention, and revenue through flexible views, multi-metric tracking, a granular timeline, and heat maps to make better marketing decisions, optimize your campaigns, and grow your app in a sustainable manner.
Explore Cohort Reporting on your Apptrove dashboard today!