Every marketer experiences the difficulty of being limited to narrow metrics. Typical dashboards are beneficial until they’re not. When it comes to combining metrics, calculating ratios, or setting a formula to fit your unique campaign, you’re still working with manual spreadsheets and countless exports.
At Apptrove, we think your dashboard should operate the way you do. That is why we have launched the Custom Formula Builder, an elastic and boundless way to define the KPIs that truly matter for you.
Why Automated Campaigns Fail Without Ongoing Optimization
Performance marketing isn’t a one-size-fits all. A gaming app might use installs to purchases, while an e-commerce brand may care more about ROAS in each channel. Traditional dashboards pigeonhole everyone into the same view which takes time to analyze and make a decision.
The Custom Formula Builder allows you to:
- Build an unlimited number of formulas without restrictions or capping.
- Combine multiple metrics into one tailored to your goals.
- Go beyond static KPIs and create performance views that fit your app, product or campaign.
This is much more than simply new dashboard functionality, it’s a change in how you define, follow, and optimize your growth.
What You Can Do With Custom Formulas Builder
With the Custom Formula Builder, you’re not just measuring and understanding metrics, you’re creating metrics that matter to your team. Here are just some of the ways that you can use the Custom Formula Builder:
- Redefine ROI: Build a formula that includes ad spend, refunds, and operational costs for a more accurate view of profitability.
- Combine Metrics: Combine the metrics of organic installs and paid installs to get the true cost per acquisition in a single formula.
- Custom KPIs by Campaign: Create customized engagement metrics that are specific to each campaign and the unique journeys associated with different users.
- Simplify Complexity: Reduce multiple data points into a single metric to be reported, so stakeholders can easily understand.
- Own Your Naming: Label the formulas in a way that makes sense to your team and KPIs, so it is easy to understand when reporting.
Why Apptrove’s Formula Builder Is Different From the Rest
Other MMPs may let you create custom formulas, but usually with strings attached. For example, many cap you at just three formulas. We’ve removed that barrier. With Apptrove, you can:
Build without limits: Unlike other MMPs that cap your usage, Apptrove puts absolutely no caps or limits on the number of formulas you can create.
Customize for clarity: When creating a formula, you can give it a name that represents your goals and intent when using it across your dashboards
Access instantly: This is not a gated or premium feature; it is already live and available to all Apptrove users.
Stay centralized: Keep your KPIs within Apptrove’s custom dashboards, which means less swapping from one tool to another, or merging messy Excel files.
Why This Update Matters for Your Growth Journey
Every app business is distinct. Some value success by their early retention metrics. Others calculate success based on customer acquisition cost. Many view success as how much money they can generate as profit after a period of time for all platforms.
With Custom Formula Builder, Apptrove has made your metrics not generic, but personal to your journey of growth. The goal is not to add more metrics to the dashboard, but to find the right metrics.
With this update, you still have less work, quicker decision speed, and more relevant metrics, just what your growth teams need to stay the course.
The Custom Formula Builder is available today for all Apptrove users. We will continue to open it up because you can build even deeper, more advanced, multi-layered KPIs as your strategies evolve. Log in to your dashboard, check it out, and start measuring success your way.