As mobile marketing grows increasingly complex, having precise control over your data is be key. Our latest product updates deliver exactly that. We have now enhanced geo-level visibility in our S2S API and launched an app-level in-app event configuration for advertisers and agencies, which strengthens the way Apptrove shares, governs, and activates data among partnerships.
We’re introducing two enhancements that improve how location insights are delivered through Apptrove and how in-app event data is shared between advertisers and agencies. Together, these updates make collaboration smoother, reporting cleaner, and decision-making more reliable.
City, Region, and Geo-Level Support in the S2S API
Apptrove’s Server-to-Server (S2S) API has been enhanced to include city, region, and geo-level information for installs and post-install events. This data is now available directly within the payload, allowing partners and advertisers to access more detailed location insights without additional processing steps.
With this enhancement, teams can better understand how campaigns perform across different cities and regions, rather than relying on high-level location summaries. It also becomes easier to identify localised trends, monitor performance shifts, and detect geo-specific anomalies earlier in the campaign lifecycle.
For partners who depend heavily on S2S integrations, this update reduces reliance on external enrichment tools or manual data stitching. Granular geo data is available at the source, making downstream reporting, analytics, and optimisation workflows more efficient and accurate.
Stronger Control Over In-App Event Sharing Between Advertisers and Agencies
We’ve also introduced app-level in-app event configuration to give advertisers more precise control over how event data is shared with agencies.
Advertisers can now choose which in-app events are visible to agencies and which events are passed through to agency partner integrations. This ensures that only relevant and intentional data is shared, while internal, sensitive, or experimental events remain restricted.
This update supports better data governance without disrupting day-to-day collaboration. Agencies continue to receive the events they need to run and optimise campaigns, while advertisers retain ownership and clarity over their app’s event data.
Built for How Modern Mobile Teams Collaborate
Today’s mobile marketing setups often involve multiple agencies, platforms, and internal teams working in parallel. Each stakeholder needs access to data, but not necessarily the same level of access.
By combining granular geo insights in the S2S API with app-level event visibility controls, Apptrove helps teams collaborate more effectively while keeping data sharing structured and intentional. The result is fewer misalignments, less noise in reporting, and smoother coordination across partners.
More Clarity, More Control, and Better Confidence in Data
These enhancements reflect Apptrove’s focus on solving practical challenges faced by mobile marketers every day. Deeper geo visibility improves insight quality, while clearer event controls strengthen trust and accountability across partnerships.
Together, they help teams work with data that feels complete, purposeful, and easier to rely on.
Explore more product updates and capabilities at apptrove.com.