Performance marketing is changing and agencies need sharper tools. There is a greater demand for precision, control, and automation than ever before. Whether it be filtering out fraudulent leads immediately or syncing data directly from SRNs (self-reporting networks) such as Apple, Google, and Facebook.
At Apptrove, we recognize that agencies require smarter, quicker, and more adaptable tools to execute high-performance campaigns for their clients. That’s why our recent updates are released to enable agencies to have more control over how they validate their traffic, control for fraud, and manage advertisements via self-reporting networks (SRNs).
These product updates aren’t just minor enhancements, but they together add significantly to the way agencies handle campaigns, report on performance, and eliminate low quality leads.
Let’s break down both what is new, and what it means for you.
Webhook Support for Agencies: Greater Flexibility, Better Control
Until now, access to webhood functionality was only available to advertisers. However, we understand that agencies also need the real-time performalce signals to operate optimally, and now you have got them.
With this release, agencies have access to Apptrove’s webhook module with full functionality. This means that agencies can now:
- Set up webhooks to receive installs, events, or postback data in real-time
- Get alerted when important milestones happen inside client apps
- Filter data as per your own convenience
This update provides agencies visibility and control without having to request access or support from the advertiser accounts. Every webhook event behaves exactly as it would for advertisers, so nothing is limited, and everything is scalable.
SRN Integration: Run Ads Where It Matters
With the freshly launched SRN integrations, Apptrove now facilitates direct data connections for Apple Search Ads, Google Ads and Facebook Ads. We believe this update is especially important for performance marketing agencies and brands using these channels to drive installs and conversions.
Here’s what you can now do:
- Run SRN campaigns as an agency or advertiser, or simply let the agency manage campaigns on behalf of the advertiser.
- Support multiple agencies running campaigns for the same app or advertiser, with distinctions in performance metrics per source.
This multi-agency and multi-role support makes Apptrove a great option for cooperative campaign execution. You get clearer attribution, cleaner reporting, and consolidated insights across platforms without third-party gaps.
Why These Updates Matter
If you’re an agency managing multiple clients, this is a big step forward.
Previously, setting up webhooks or running SRN campaigns often required going through the advertiser’s account or requesting additional access. That created friction, delayed insights, and made campaign execution slower.
With Webhook and SRN support built for agencies, Apptrove is removing that friction, so you can move faster, perate independently, scale performance across clients, and maintain clean data and clear attribution.
Visit Apptrove dashboard to see how we’re evolving our platform in order to make modern performance marketing more precise, transparent, and efficient.
What You Can Do Now
- Set up your first webhook via the dashboard to start receiving postback data in real time.
- Connect your ad accounts on Apple, Google, and Facebook to begin running SRN campaigns independently.
- Explore our help center guides for detailed walkthroughs on setup and best practices.