What is an Offerwall?
Offer wall: An offer wall is a particular form of in-app advertising that offers users rewards in the form of completing specific actions. Those may include watching videos and completing surveys, downloading apps, or signing up for a service. Users are, in turn, rewarded with virtual items like in-game currency, premium features, or exclusive items.
Imagine this scenario: you are in the midst of a mobile game, and you are left with no coins at all. This can replace the use of real money since it provides coins when one does simple tasks. It is a technique that can be said to be related to the content that the user views on the site; it is an automated” task-reward” mechanism where the game player completes tasks that are significant to the game.
How does an offerwall work?
An offerwall is a one-column display of offers, which is offered as a function of an app. Once a task is completed by a user, the advertiser makes payment to the app developer and the user receives his or her reward. The development goes like this:
- This is used by a user within an app.
- The user chooses a task, such as watching a video or downloading an app.
- Our user chooses a task, such as watching a video or downloading an app.
- The advertiser defines the accomplishment of a task.
- The application will engage the user by rewarding them with in-game rewards or picturing potentially interesting issues with other rewards.
This system works on behalf of three parties:
- App designers earn revenue
- Users like the fact that they do not have to use their virtual money in the game since they can claim free rewards in the Offerwall
- Engagement and being displayed to a prospective customer is a good deal for the advertisers
Types of Offers in an Offerwall
Oftentimes, different suppliers will provide various tasks while others are common to all.
- App Install Offers – Get a download and installation of an app by completing certain tasks and, thereafter, get rewards.
- Survey Offers – Answer the questions to evaluate the various products and services.
- Video Ads – Your task may involve watching short video advertisements that are made available by a firm or individual for distribution.
- Subscription Offers – You can sign up for a free trial or a premium service.
- Purchase Offers – Vendors you will be promoted sell products or services, the consumer buys them and is paid a premium as a reward.
- Game Progress Offers – Users who are presented with a chance to complete the first few levels of another game instance are given incentives.
Offerwall Offers Types
In many cases, various suppliers will offer different tasks, whereas others will be shared by everyone.
- App Install Offers- Download and install an application by performing some actions and then receive rewards.
- Survey Offers- Respond to the questions to rate the different products and services.
- Video Ads- You could be given the job of viewing brief video adverts that are uploaded by a company or a person to be shared.
- Subscription Offers- It allows you to subscribe to free trials or premium services.
- Purchase Offers- Vendors will be encouraged to sell products or services, and if the consumer buys it, a reward premium is paid to them.
- Game Progress Offers- Users who get an opportunity to finish the initial few levels of a different game instance are offered incentives.
Every single type of job is built to good effect to help advertisers achieve the acquisition of more users and app users to win real promotional rewards without making any financial contribution.
Advantages of an Offerwall
Utilizing an Offerwall is largely beneficial.
For Users:
- Free Rewards – Players have the opportunity to utilize in-game coins or premium features without using real money.
- Choice of Variability- Gamers have the choice of what kind of tasks they would like to do.
- No Pop-Up Ads- Under this in-app ad, the choice is entirely up to the user whether to engage with the advertisements or not, unlike the pop-up ads.
For App Developers:
- Increased Revenue – The players can be depicted as the cause of the higher conversion rates because more of them will become interested in the deals, and thus, the company will receive more earnings.
- Better Engagement – People will spend more time in the app to complete tasks.
- Higher Retention – The Users come back to the application because of the bonuses that they receive for their activity.
For Advertisers:
- Relevant Users – Advertisements are displayed to individuals who are interested in the product.
- Increased Conversions – Downloads, sign-ups, or purchases are boosted.
Brand Awareness – New applications and services are viewed and utilized.
Are Offerwalls Safe and Legit to Use?
Nevertheless, the majority of offer walls are not dangerous, and they are run by a well-known advertising network. However, there are things that you need to watch out for.
- Privacy Risks – It is possible that some of these offers will require your personal information.
- Scam Offers – Deal with established providers to shun bogus offers.
- Delayed Rewards – There are certain instances in which the rewards may be delayed due to their necessity to be processed.
To be on the safe side, make sure to use Offerwalls only from reliable platforms like Tapjoy, IronSource, or Fyber.
Best Practices Of Offerwalls
The following are the tips to be used to make the best use of Offerwalls.
- Select Tasks You Like – Start with simple assignments like watching video clips or downloading free applications.
- Follow the Instructions – Every offer has a list of instructions attached to it. Unless one goes through these steps, one does not receive the reward.
Future of This In-App Advertisement
- Filter the Email Address – By registering with a different email address, you can avoid spam going into your inbox.
- Reward Timelines – It is important to note that you can get rewards instantly, although some of them take over a day to be reflected. It may take you a minute or two to credit it with some providers.
- Protect Your Data – In case the offer requires personal information, do not fill it.
Offerwall vs. Other Ad Formats
An offer wall is a type of in-app advertisement format, depending on the following:
- Small Banner Ads – This is a size of an ad that is considered small, such as the one on the internet sites that are located either at the top or at the bottom of a screen.
- Interstitial Ads – Full-screen ads that may be displayed in between the user communication within an app.
- Rewarded Video Ads – They are short video messages, which users can watch in order to get some points or another reward.
The key peculiar feature of an Offerwall, though, is that with its help, users are granted an opportunity to interact with ads, doing so in an interactive way.
Who Are Offerwalls Users?
These in-app advertisements generate revenue across many industries, such as:
- Mobile Games – They create Offerwalls to improve the retention rate of clients and sales(upgraders).
- Apps with Virtual Goods – These apps primarily focus on rewarding users for various activities like participating in social activities and dating.
- E-commerce Brands – It is also occasionally carried out by businesses as a reward in exchange for cashback or by lowering the cost of accomplishing a certain task.
- Market Research Companies – When customers participate in survey activities, companies log the responses and process them on market measurement sites and research portals.
Conclusion
An offer wall is a clever solution that allows users to get rewards, developers to monetize, and advertisers to acquire new users. It is a win-win system and everybody gains. Nonetheless, users ought to proceed with caution, observe best practices, and stick to reputable platforms to remain safe. Discover more with us.
