Tangent brings together the conversations, data, and shifts shaping mobile advertising, from attribution and app growth to fraud, measurement, and what comes next.
From how marketers are rethinking measurement to where fraud is showing up and how mobile advertising is evolving,
Tangent brings different sides of the industry together in one publication.
Feature 1 · The Conversations
We put a few of the industry’s biggest questions to marketers and AdTech professionals.
Their answers cover acquisition, attribution, AI, conversion quality, and fraud.
The biggest opportunity in AdTech today is?
“Connecting acquisition data with loyalty and repeat-purchase behaviour.”
What's one capability every marketing team should build next?
“Stronger attribution and conversion-quality analysis.”
What's one marketing trend everyone is overestimating?
“Using AI to identify actionable performance issues rather than just generate reports.”
What's one capability every marketing team should build next?
“Real-time campaign and conversion intelligence.”
WHAT'S ONE CAPABILITY EVERY MARKETING TEAM SHOULD BUILD NEXT?
“Fraud detection combined with publisher-quality intelligence.”
Tangent brings together the conversations, data, and shifts shaping mobile advertising, from attribution and app growth to fraud, measurement, and the trends defining tomorrow’s industry.
Behind the opinions are billions of real-world events. Tangent takes a closer look at what the data
says about mobile activity, app growth, fraud, and changing markets.
Get the complete Tangent newspaper for the full mix of industry perspectives, original data, AdTech conversations, and stories from the world of mobile advertising.
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