You finally developed your app. The time has come to launch your app on Google Play and the App Store, followed with some mobile app marketing. For every development team, this is the most thrilling time after spending hundreds of hours developing your app. But what’s next is often stressful. About 90% of mobile apps fail in the first year due to poor customer engagement and ineffective marketing. You don’t want this to happen, and you want your app to get the raving reviews it deserves. Use these mobile app marketing hacks to achieve that:
1. Start Ahead
To build hype around your mobile app, it’s crucial to begin promoting it way before it’s even launched. Digital natives and millennials (which are probably your primary target audience) love finding out about things in advance, being in the loop and being among the first ones to try something out.
2. Targeted Audience Split Testing:
During your development process, you probably had a target audience in mind, and that’s great. However, it often turns out that a whole another audience reacts to your mobile app – which is, again, not an issue, but something you should definitely adapt to. In most cases, killer mobile app campaigns owe their success to pinpointing the exact target audience. That’s why it’s your first and most important task to identify your target audience: not through intuition or stereotypes, but by backing up your claims with evidence from split tests.
3. Flashy (but not too flashy) CTA:
Another factor that’s very testing-friendly and can make or break your campaign is the call-to-action button. Pay attention to these factors:
- Colour – certain colours are CTA darlings, like red, which symbolizes attractiveness and urgency
- Size – find the most sophisticated size for your CTA; perfectly in-between tiny and huge
- Font – find a font that’s consistent with your brand style guide and that the users will find appealing
- Position – is your CTA located at the best possible place in your ad? Make sure the button is aligned with the UX and always visible and convenient to click on
4. Offer incentives and rewards
It’s a tale as old as time: How to get someone to do something you want them to do? Offer them something in return. Even if your audience likes what they see in the ad, a lot of them might drop out of conversion due to simple reasons like:
- they’re too busy to click and sign up now
- they just scrolled over it
- they meant to return to it, but forgot
- they just weren’t that interested
To avoid these scenarios, you need to offer them something that they will receive only if they download the app right then and there.
5. Post-High-Quality Content:
Content marketing is one of the channels that have the highest ROI of all, which is why it definitely shouldn’t be ignored or neglected as you’re marketing your app. The best way to make sure that your content is top-notch and that it presents your app in the best possible light is to work with world-class experts. Visit online essay writing service review sites to find out where you can get the best writers for your app marketing campaigns. You can find great sites that write papers for you that will provide you with awesome mobile app marketing content at a good price.
6. Consider Affiliate Marketing Programs:
Mobile apps and affiliate marketing are a perfect match. It’s one of the industries and niches where affiliate marketing truly shows its power and has the highest conversion rates. If you don’t know where to start, just do a quick Google search and check out some of the biggest affiliate marketing platforms. It’s best if you go with those that are specialized in mobile apps. Of course, before you start working with any of them, make sure you thoroughly go through all their terms and conditions, so you know exactly what to expect. After that consider getting the best Affiliate Tracking Software.
7. Employ Dynamic Ads:
Video is the king of engagement, especially on Instagram. No matter what the niche of your mobile app is, it can always be presented in a super-cool way using a video or an animated GIF. Customers are much more likely to engage with your ad if it’s connected to a multimedia content post.
Image source: App Store Optimization If you’re short on ideas on how to present your mobile app in dynamic form, just check out what the competition is doing. Just a quick glance at Instagram will show you that a massive majority of mobile game app marketers are using video ads.
Conclusion:
If you’re a marketer, you probably know that mobile app marketing is one of the most fun types of marketing campaigns. Why? Because there are so many opportunities to be creative, play around and tweak stuff to increase customer engagement. Of course, it all starts with having a great app to market. If you have this, you just have to test and tweak a couple of things before you nail the perfect ad – after that, it’s just scaling.
FAQs
1. When should I start doing mobile app marketing?
The earlier you can start your mobile app marketing, the better– ideally, well before you launch it. Launching your mobile application after a pre-launch marketing campaign drumming up hype for your app, recruiting beta testers, and ensuring your app has a solid base of engaged customers using your mobile app on day one is essential.
2. Why is split testing important in mobile app marketing?
Split testing unlocks the ability to find which audience segments engaged most with your app. Split testing variations in ads, creatives, or even messaging can optimize the marketing of your mobile apps customer engagements and thus enhance conversions.
3. How can I design an effective call-to-action (CTA)?
You want your call-to-action to draw attention, but you want it to be in line with your brand. The right call-to-action with the right color, size, and position can enhance its clickability, which ultimately leads to increased app installs and improved mobile customer engagement via mobile usage.
4. What incentives encourage users to download an app?
Rewards like discounted products, feature bonuses in their user experience, and exclusive content can drive downloads immediately. All of which will, as stated above, not only incentivise users to download an application, but also will lower drop-out rates while helping to sustain and grow long-term engaged users in mobile marketing.
5. Is content marketing still useful for mobile app marketing?
Good content establishes trust, helps with search engine optimization, and positions your app as a commodity. Good storytelling that supports engaged users in mobile marketing can be a catalyst for growth at scale.
