DevGAMM Gdańsk 2025 had over 620 game industry professionals from 35 countries, with nearly 60% of attendees being new to DevGAMM. AmberExpo in the scenic city of Gdańsk, Poland hosted the event, celebrated as a premier gaming conference where creative game development meets performance-driven ad-tech. It was the ideal venue for Apptrove to present our insights on mobile gaming analytics and campaign optimization.
To represent Apptrove, our team sent Kornelia Malczyk-Szuba, our Sales Manager, who jumped right in! Talking to groups of people going from indie developers to seasoned publishers, Kornelia was able to showcase how mobile attribution, real-time analytics, and ad-tech solutions can help organizations target, scale, and succeed in gaming.
Highlights from DevGAMM Gdańsk 2025
DevGAMM had a complete range of events, to include developer demo and pitches, and great sessions such as the Unreal Dinner—an elegant, VIP experience held by Epic Games—and a Baltic Culinary Tour that offered networking opportunities that were casual and centered around a piece of regional culture and food.
The Game Showcase had over 44 game teams (out of 300+ submissions) providing evidence of the creativity brewing within Europe’s game developers that truly wowed attendees. The Public Pitch sessions provided teams including Witchcrafter: Empire Legends with instant feedback from veteran publishers within the games industry. The event wrapped with the Digital Vikings Awards recognizing top indie talent, including categories such as Best Indie Game and Best Art Style.
For Apptrove, these experiences emphasized the way user engagement, analytics, and performance marketing are becoming more prevalent, not just for the marketer, but for the game makers of today who are shaping the trends of tomorrow.
Apptrove in Action: Conversations That Count
Kornelia’s presence sparked valuable conversations:
- She emphasized how attribution models help parse complex user behaviors from install to retention across mobile platforms.
- She discussed data privacy and measurement—crucial in today’s regulatory landscape.
- She shared how to turn marketing touchpoints into insights with real-time analytics and smarter campaign tracking.
These discussions proved that mobile game developers and publishers are more interested in clarity whether it’s about tracking installs or optimizing ROI through accurate and real-time measurement.
More Than Just Networking
DevGAMM was more than technology and products; it was about connection. The VIP events and culinary experiences provided guests with a rare opportunity to engage in deep, informal conversations with industry leaders, away from a conference floor. Whereas, observing things like, the Game Roast and public pitched session, gave Apptrove’s team more details around developer pain points, especially around campaign performance and growth strategies.
Why DevGAMM Mattered for Apptrove
- Direct access to developer challenges: Hearing concerns about retention, performance tracking, and analytics workflows helped us better tailor our platform.
- Visibility in Europe’s gaming ecosystem: Connecting with professionals across 35 countries introduced Apptrove’s offerings to a broader audience.
- Strengthening solutions: By grounding our ad-tech in real-world feedback, we reinforced our commitment to delivering proactive mobile marketing solutions for gaming.
What We Took Away
- DevGAMM Gdańsk 2025 is one of the most important game development conferences in Europe, bringing creativity, technical insight, and business opportunities all aligned towards how tech and analytics power success.
- Mobile game creators are eager for tools that offer depth and not just data on a dashboards, but strategic clarity on growth through mobile attribution and real-time campaign analytics.
- Honest, face-to-face conversations—like those Kornelia had—build trust and guide better product innovation.
- Apptrove is doubling down on its mission to support game developers and publishers with smart, trusted analytics solutions that fuel performance marketing in mobile gaming.
Looking Ahead
DevGAMM Gdańsk 2025 provided something more than just hustle and presentations – it provided context, perspective, and real talk. We’re encouraged to continue building analytics tools that adapt to gaming trends and help teams create lasting success as Apptrove moves forward.
Warm thanks to all of the DevGAMM organizers and everyone we met in Gdańsk, and we look forward to future editions and staying part of this amazing community.
Key Themes:
- DevGAMM’s blend of game showcases, awards, and VIP experiences
- Developer-discoverable insights on mobile attribution and performance marketing
- Apptrove’s role as a bridge between ad-tech innovation and developer needs
- The importance of real-world feedback in shaping analytics solutions
