Shenzhen, China – April 23, 2025 – Apptrove was ecstatic to celebrate a huge milestone in April by throwing its first-ever Partner Palooza in Shenzhen in conjunction with GTC China 2025, bringing together a multitude of the brightest brains and robust partners in mobile marketing – world-class for sure!
This wasn’t just another networking event. Partner Palooza was a celebration of partnerships, an evening of authentic conversation and an opportunity for Apptrove to thank its community for their key role in influencing its growth journey.
Building Connections That Matter
Essentially, Partner Palooza was about people. Mobile marketing is a dynamic industry, with technology being a key player, but success ultimately comes from people meeting people. Everyone knows this, but Apptrove understands this better than all!
The event provided partners the opportunity to chat in a setting that was both relaxed and professional, and allowed partners the opportunity to network and talk about how they are moving forward in the industry. While there were some casual conversations happening, most partners were more strategic when it came to being specific to the industry and to any verticals within the industry. It is conversations like these that help to create trust and create a setting to explore future opportunities for growth together.
Apptrove stated clearly to participants that community and collaboration is better than competition. The point of partnering Palooza was to reiterate the point that when we come together as partners, we strengthen the whole ecosystem.
Why Shenzhen?
Choosing Shenzhen as the location was no coincidence. Known as China’s technology hub, Shenzhen is home to countless startups, innovators, and global leaders in mobile and digital industries. Hosting Partner Palooza here placed Apptrove at the center of one of the most dynamic markets in the world.
By holding the event during GTC China 2025, Apptrove ensured that many of its key partners and industry peers were already in the city, making it the perfect opportunity to connect. This timing also showed Apptrove’s strategic commitment to the Chinese market, where local networks and strong partnerships play a critical role in delivering value to brands.
A Night of Collaboration and Gratitude
Partner Palooza wasn’t just about business it was also about celebration. The evening included:
- Networking sessions where partners mingled and built new connections.
- Curated snacks and beverages that created a welcoming atmosphere.
- Open discussions about the future of mobile marketing.
This Party was an opportunity for Apptrove to say thank you. The company acknowledged that it is the support of their partner that made this success possible. By celebrating in this way, Apptrove highlighted its belief that shared experiences strengthen partnerships far more than contracts or transactions ever could.
Leadership at the Forefront
Several leaders from Apptrove were present at the event, making sure partners had a chance to engage directly with the people shaping the company’s vision.
Among the executives were:
- Udit Verma (Co-Founder & CMO)
- Mukul Kaushik (Chief Revenue Officer)
- Akansha Tiwari (Director of Sales)
- Sukie Cheung (Sales Manager)
They spent the evening full of thoughtful conversations where they discussed industry trends, future collaborations, and thought carefully about everything their partners had to say.
That sort of accessibility showcased Apptrove’s open and helpful culture and their commitment to partner relationships that are both strategic and personal.
Strengthening Presence at GTC China 2025
In addition to Partner Palooza, Apptrove had a strong presence at GTC China 2025, one of the region’s most important digital traffic and marketing events.
At booth B46, attendees could discover the full range of mobile measurement and analytics solutions offered by Apptrove. The booth became a stopping point for meaningful conversations about campaign optimization, performance measurement, and the importance of applying accurate attribution to accelerate growth.
By offering both the booth presence and the Partner Palooza celebration, Apptrove made the most of its time during the conference. They not only exhibited their products but also solidified their place as a valuable partner in the industry.
More Than an Event—A Statement of Commitment
For Apptrove, Partner Palooza was more than a one-time gathering. It was a statement of intent:
- To be present and active in important markets like China.
- To celebrate and invest in relationships, not just transactions.
- To create spaces where collaboration and innovation can flourish.
This first edition of Partner Palooza set the tone for what could become a recurring series of partner-focused events in other regions. It reflects Apptrove’s long-term vision of building a global community around mobile marketing innovation.
Looking Ahead
The success of Partner Palooza in Shenzhen is only the beginning. As Apptrove continues its journey through 2025 with an exciting international calendar, the organization will bring forward the spirit of collaboration it so well articulated in China.
Partners will see more opportunities for connection, more time to have meaningful conversations and more opportunity to work closely with Apptrove to shape the future of mobile marketing.
Final Thoughts
The first Partner Palooza in Shenzhen was a landmark moment for Apptrove. By bringing partners to a more casual, yet purposeful event, Apptrove not only celebrated existing relationships, but paved the way for further collaboration
With leadership engaging partners directly, a strategic tie-in to GTC China 2025 and the framework of gratitude and community, the event embodied the Apptrove vision: to build more intelligent, collaborative and impactful mobile marketing.
As we expand into markets across the globe in 2025, events like Partner Palooza remind us that innovation is not only about technology—it is about people.
