Trove Insights

It is something you have experienced. That annoyance when you have to install an app in order to complete a simple task. It could be to pay parking, make a one-off purchase, unlock a rental bike. You hesitate and probably, you have quit the process completely. You don,t walk alone.

Not all users behave the same. You will have some who open your app every day, some who only appear once on the weekend and others who churn after just a single interaction. Beam them the same message and it is no longer effective. What you need is a smarter

You’ve built a campaign with sharp copy, striking visuals, and polished creative assets. It looks like a winner, until the performance metrics come in. Click‑throughs are modest, conversions are weak, and your budget is vanishing faster than you’d like. In April 2025 the average CTR of the mobile apps in

If you’ve ever experienced a mobile app campaign that seemed promising but ultimately underperformed, you’re not alone. It’s one of the most disappointing truths in mobile marketing: you just spent hours testing formats, writing copy, and crafting beautiful ad creatives, only to see your KPIs crashing. Low click-through rates. High

You are wasting thousands of dollars weekly on mobile advertising. You have great install numbers on paper, but you are seeing retention plummet, ROAS drop, and BOOM, now you have a budget that is burning more than building. What happened? That performance killer that you may hardly be aware of

In 2025, the landscape of mobile marketing is saturated, the consumer’s attention span is shorter, and you are spending thousands of dollars on ads that are most likely producing a terrible return. Why? Because they are fatigued. They’ve seen it all. And, if you don’t evolve your performance creative, your

You’ve got the right product. Your targeting is dialed in. Your budget is set. But what if your ads still aren’t converting? In mobile marketing, this happens more often than not. And the reason is surprisingly simple: your creative isn’t doing its job. That’s where creative testing comes in. Creative

You have created an awesome app. You have made your budgets. You are in a position to expand. However, the installs fail to come. Or even they come but do not stay there-is users. Consider a step back and do not put the blame on targeting, attribution, or your media