Industry Reports
From in-depth market analyses to cutting-edge trends, our reports offer valuable knowledge to fuel your mobile app strategy. Discover the latest trends, gain competitive advantages, and make data-driven decisions. Explore our archive today
Trends of Ad Creatives in App Marketing
In today’s fast-paced world of app marketing, one thing is abundantly clear: ad creative is
The Rise of Incrementality Testing in Mobile Marketing: A Practical Guide for Q1 FY25
The rules of measurement have changed. And no, attribution alone won’t save you. But incrementality testing might. In this guide, you’ll learn how to shift your mindset and your metrics toward what really matters: impact.
Mastering Creative Optimization for Higher Mobile App Installs on iOS and Android
Learn how creative optimization drives more mobile app installs on iOS and Android. Cut CPI, avoid ad fatigue, and scale UA with data-driven strategies.
Holiday Marketing for Mobile Apps: Your Playbook to Win & Retain Users
Holiday marketing strategy does look like an eCommerce thing. Of course, eCommerce brands pump all