Awards are not just symbols of achievement and victory; they’re markers of recognition for work, innovation and impact made in the industry. In the Datamatix Awards 2024 ceremony held in Mumbai, Apptrove by Trackier accomplished incredible recognition in the industry by winning the award for Best Mobile Attribution Platform.
This award is a great milestone for Apptrove. It shows where the Apptrove platform can help brands and marketers navigate through an enhanced mobile-first world, powered by timely and accurate tracking, easy-to-use tools, and automation-driven solutions. Apptrove is proving why it is becoming a partner-of-choice for marketers everywhere.
The Datamatix Award ceremony, hosted by Adgully, was a chance to celebrate game changers, leaders, innovators, and the very best in technology and marketing professionals from various industries. For Apptrove, it was more than just an award to recognize the work of everyone involved; it was an opportunity to illustrate how Apptrove is impacting the future of mobile measurement, attribution and performance marketing.
A Golden Partnership with Adgully
What made Apptrove presence even more special was its role as the Gold Partner of the event. This partnership reflected the company’s commitment to making mobile marketing and attribution technologies more advanced.
Representing Apptrove at the event were:
- Udit Verma – Co-Founder and CMO of Apptrove by Trackier
- Shloka Shetty – Business Manager, Sales at Trackier
The contribution they provided at the event demonstrated Apptrove’s commitment not just to building incredible products but also to helping steer the conversations and strategies that shape the industry.
Winning the Best Mobile Attribution Platform Award
The highlight of the night was Apptrove winning the Best Mobile Attribution Platform Award.
The importance of this award cannot be understated. Today, mobile attribution is at the forefront of digital marketing. With campaigns running through countless apps, social platforms, and ad networks, brands must have visibility into what drives results. That’s what Apptrove provides.
- Accurate Tracking: Marketers can see exactly which campaigns are bringing in customers.
- Data Clarity: Instead of being buried in complex reports, Apptrove gives simple, actionable insights.
- Ease of Use: The platform is built for real-world marketers—not just data scientists—so anyone can get value out of it quickly.
Winning this award confirmed that Apptrove’s solutions are not just useful but essential in today’s digital marketing landscape. It’s a sign of trust from the industry that Apptrove is doing something truly impactful.
Taking the Stage: Panel on Automation in Performance Marketing
Beyond winning, Apptrove also made a huge mark by leading an important panel discussion at the awards. The session was titled:
“Using Automation to Enhance Performance Marketing Efficiency”
The panel was moderated by Udit Verma and included some of the brightest minds in marketing:
- Himanshu Khandelwal – AVP, Digital D2C Business & Performance Marketing, Axis Mutual Fund
- Argho Bhattacharya – Head of Marketing, PayU
- Suraj Shetty – Head of Customer Experience & Learning Development, Ring | Kissht
- Fatima Sham Mahimwala – Marketing Director, SMOOR
- Saugata Bagchi – Global Head, Digital, Experiential & Content Marketing, Tata Communications
Together, they explored how automation is changing marketing—making it smarter, faster, and more efficient.
Key Takeaways from the Discussion
1. Better Campaign Precision
Himanshu Khandelwal from Axis Mutual Fund explained how automation reduces human errors and makes campaign targeting sharper. With AI and machine learning, marketers can deliver the right message to the right customer at the right time.
2. Data-Driven Decisions
Argho Bhattacharya of PayU highlighted how automation helps connect data from different channels. This allows marketers to make decisions based on real-time insights rather than gut feelings. For PayU, this shift has led to more personalized campaigns and stronger customer engagement.
3. Customer Experience at Scale
Suraj Shetty from Ring | Kissht spoke about how automation improves customer service. Faster query resolution, personalized responses, and smoother processes mean happier customers and higher brand loyalty.
4. Balancing Creativity and Automation
Fatima Sham Mahimwala from SMOOR reminded the audience that while automation is powerful, creativity still drives emotional connection. Automation should make space for marketers to focus on storytelling and building relationships—not replace it.
5. Efficiency Beyond Marketing
Saugata Bagchi from Tata Communications showed how automation benefits the entire business, not just marketing. From data management to execution, automation frees up teams to focus on strategy, growth, and innovation.
Apptrove’s Role in Driving Automation
For Apptrove by Trackier, automation has always been more than a buzzword—it’s part of its DNA.
The platform helps brands:
- Automate campaign tracking and reporting.
- Reduce manual work and errors.
- Optimize campaigns in real time.
- Save costs while improving results.
During the panel, Udit Verma explained how Apptrove is designed for today’s fast-moving world:
“Marketers don’t just need data: they need decisions. Automation with real-time tracking ensures brands can adapt campaigns and act quickly, and stay ahead of the curve.”
This approach is why more and more brands are trusting Apptrove to manage their mobile marketing efforts.
Celebrating Excellence in Mobile Marketing
The Datamatix Awards 2024 was a celebration of innovation, creativity, and forward-thinking strategies. For Apptrove by Trackier, it was a proud moment to not only win an award but also play an active role in shaping discussions about the future of marketing.
The recognition highlights three key aspects of Apptrove’s journey:
- Innovation – Building smarter, simpler tools for marketers.
- Leadership – Leading industry conversations on critical topics like automation.
- Trust – Becoming a platform that brands can rely on to achieve measurable growth.
Looking Ahead
The journey doesn’t end here. In fact, this recognition at the Datamatix Awards is just the beginning for Apptrove by Trackier.
As marketers continue to pioneer with mobile-first and data-rich programs, brands will need more than just a channel that aggregates data – a must-have will be a channel that can take the data and make connections to meaningful actions. Apptrove is already making those connections today and will continue to push the edge of what is possible through innovation, automation, and customer-centric thinking.
The only message for marketers is this: if you are going to be successful in a crowded digital environment, you will need better tools and better partners, tools that make your processes faster, smarter, and ultimately lead to better engagement. Apptrove intends to be a partner you can trust.
Conclusion
At the Datamatix Awards 2024, Apptrove by Trackier didn’t just take home a trophy it proved that it is leading the way in the future of mobile marketing.
From being awarded the Best Mobile Attribution Platform to having a thought-provoking conversation about automation, Apptrove proved why it remains one of the most trusted and innovative platforms in the market today.
Apptrove is not just catching up; it is leading. With a big vision and technology to empower brands and access the next phase of marketing to thrive.
And if the moment at Mobexx 2024 told us anything, it is that the journey for Apptrove is just beginning.
