We recently hosted our very first Agency Workshop in collaboration with Lodestar UM at their Mumbai headquarters — and what a stellar beginning it was!
Udit Verma, Co-Founder and CMO at Trackier, and Anchal Siwag, Associate Director of Customer Success, co-hosted and moderated the session. Shloka Shetty and Nikhil Kumar from our dynamic sales and marketing team also participated, bringing energy, insights, and a strong product narrative.
This workshop was designed to bridge the gap between ad-tech innovation and agency needs, and Lodestar UM offered the perfect platform to make that happen. With key decision-makers from the agency in attendance, the event sparked meaningful conversations around performance marketing, attribution models, and how Trackier’s solutions can empower modern media teams to deliver measurable results for their clients.
From hands-on product walkthroughs to open-floor Q&As, the engagement from the Lodestar UM team was both energizing and validating. Their curiosity, feedback, and perspective gave us deeper insights into how agencies are evolving in today’s fragmented media ecosystem — and how Trackier can become a partner in that journey.
More than just a product session, the workshop also served as a platform to build trust and create long-term partnerships. It reaffirmed our belief that face-to-face engagement with media planners, strategists, and agency leads is key to driving relevance in a highly competitive space.
This workshop marks the beginning of a series of agency-focused sessions we’ll be hosting across India, as we continue to bring Trackier closer to the people who shape the future of advertising.
A big thank you to the Lodestar UM team for the warm welcome, candid conversations, and for making our first agency workshop a memorable one.
Stay tuned — your agency might be next!
