How to Calculate LTV for Mobile Games: 5-Step Guide
Did you know that about 76% of businesses consider Customer Lifetime Value (LTV) one of the most valuable metrics? Why? Because, based on the study, your current customers spend 67% more than new customers. I don’t think I really need to explain why LTV is the most important metric for a business that wants to […]
iOS A/B Testing Best Practices For iOS 14.5
One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when they first introduced Apple’s iOS 14, and in a span of just 8 to 9 […]
Cracking the Z Code: How to Win Over Zoomers With Affiliate Marketing for Gen Z
Do you know? Gen Z accounts for 32% of the population in the world – that makes up around 2.5 billion! Why are we telling you this? The answer is – this is not just a number. This is 2.5 billion opportunities and paying customers for your brand to target. So if in 2024, you […]
Mobile Attribution and Analytics: Its Crucial Role in Mobile Marketing
What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution and analytics. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to drivers (ad campaigns). […]
10 Popular Channels to Master Mobile App User Acquisition Strategy
So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low visibility, lack of trust, and […]